Natalie Jayne

Branding & WebSITE Design

The Details

We loved working with Richmond wedding photographer Natalie Jayne to create a brand that feels like Anthropologie went camping in Montana.

Wildflower illustrations, loose scripts, natural textures and gorgeous video footage of Natalie all come together to create the perfect home for her gorgeous work.

We asked Natalie to tell us about her favorite part of her new brand (or website):
Where do I begin! I love the entire thing visually, and I absolutely love the consistency given to my site. For the first time, I feel like I was given branding and a logo that actually fits me and my ideal client. There are a lot of intentional moments created by you that add value to my brand. I never would have thought of them alone.

The simplicity of the site as a whole and the way it flows my potential clients through the site is so nice. I feel like this is the website I’d like to be on if I was a potential bride.

I also adore the small moments where script comes into the design throughout the website. I tend to get heavy handed with moments I love like that, but I think it makes it special.

“I was in a constant state of never truly
feeling proud of my branding, my logo,
or anything really…

After being in business for years, I finally took the big step. In the past, I always tried to brand myself I knew I wasn’t a professional. I always felt like I was carrying an inconsistency brand around when I tried to go DIY on my website. Even when I tried so hard to hold back from hiring someone, I knew my brand needed a facelift. I was in a constant state of never truly feeling proud of my branding, my logo, or anything really. I would work so hard, and after just a few months I would find that I didn’t feel like my brand fit my business anymore.

I knew I needed a professional designer to make all the puzzle pieces fit to truly create a full brand. I was more than ready to take my business to the next level when I made the decision to rebranding, it was just a matter of doing it! I wanted a visual representation of that experience, and I’m so glad that I finally have just that!

A huge thank you to Krista and Davey for my amazing website.

NATALIE JAYNE, RICHMOND WEDDING PHOTOGRAPHER