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How to Create and Optimize Content for Conversions on Your WordPress Website
The WordPress SEO Course
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Ready to get more bookings?
This is our start-to-finish process to get your content in front of dream clients.
No fluff. No tech-flooded terms.
Simply SEO optimization broken down into easy, actionable steps for business owners who don't have time to spend hours figuring out complicated tech.
Ready to have clients lined up just waiting to work with you?
more traffic. more inquiries. more bookings.
ENROLL NOW
(hint: SEO is easier than you think)
If these hit home, the next few paragraphs will be well worth the read.
You’ve heard about SEO, but it sounds super technical and overwhelming. So you keep putting it off, hoping it’ll be a passing ‘trend’.
You have a gorgeous site, but no one’s visiting it…(except your sister, you’ll slip her a $20 later)
Even when you do get clients they aren’t the type you were hoping to work with! How do you actually target the right audience?
Does this sound familiar…?
Tired of sharing content and then hearing *crickets*?
Yep, you’re in the right place, let’s talk.
Ruby Sandoval
Ruby Sandoval Photography
I wasn’t ranking on Google (or anywhere else) and had no idea where to start when it came to SEO.
[Since joining the Course,] ..not only am I ranking on Google, but I’m on the second page after just a few weeks and if you ask my friends they’ll tell you that I would NOT stop talking about Davey and Krista’s course.
The way they explain everything makes so much sense and it’s easy to remember. I really appreciated how they separate it depending on where you host your website and how the workbooks have checklists to make sure you follow every step.
Not only am I ranking on Google, but I'm on the second page after just a few weeks.
“
Franzetti Photography
Michelle Franzetti
I have loved the course so much! I went through it in March while home on quarantine from my full-time job. My website went from being unsearchable by keywords (seriously, I would get to page 20 and give up) to being consistently on page 1 and 2 in just a few months. THAT IS INSANE!!!! I feel so much more confident in the future steps I can take to get even better. This course was a game-changer for me on SEO.
From unsearchable to page 1 & 2!
“
I'm in! Sign me up!
When someone searches for your industry, your business pops up! It’s optimized, prepared, first in line to jump in front of your target audience’s eyes.
Sounds pretty nice, right?
If you keep pulling teeth for every booking…you’re going to burn out. Maybe you’re already there. You’re tired of trading time you could be spending on that family vacation, reading a book and soaking up sunshine.
If you’re ready to learn how to set up your content to work as your personal assistant…
SEO = Search Engine Optimization
SEO has been around for years. It’s not a trend; it’s a process. A process that provides results.
Here’s the reality:
I'm in! Sign me up!
Most people assume they need tech skills or to hire an expert for SEO optimization.
Yeah, we know what you’re thinking…
A course that breaks down SEO into bite-sized chunks and helps you optimize not just your website but every single content piece you create.
Take it from someone who has taught countless creatives how to use SEO.
Meet our WordPress SEO Course
If you ever were to master SEO, this is your opportunity. We’ll show you the ropes.
But is learning SEO really worth it for me?
Finally have the confidence that your website is optimized for conversion success.
Gain the skills and competence to carry your own in the business world of SEO.
Spend your days serving clients instead of hunting down clients.
Start showing up in Google searches on repeat…and get paychecks on repeat.
HOWEVER – anyone can understand SEO. It just needs to be broken down into approachable, easy-to-understand pieces. And that’s exactly what we do. < Convenient, right?
Somewhere between ‘More’ and ‘Clients’ you realize…
Your website isn’t doing much for you if no one sees it. So let’s change that!
Like we were when we first began tackling SEO (back before we had kids!), you’re probably looking to…
I'm in! Sign me up!
Are you starting to see why we’re so excited to share this with you?
Put passive income to the test: see what all the hype is about. (This isn’t a pyramid scheme)
And your list of competition narrows, as your ranking keeps boosting your site’s visibility.
Your user experience improves, keeping people on your site.
With the ideal client looking at your website, you no longer have to splurge on additional paid advertising.
Once you understand how SEO works, you can use the right keywords to attract the right audience
Long-Lasting Results
Exhausted from constantly trying to find more clients?
Not anymore! An SEO-optimized website puts your content front and center, bringing your ideal clients to you.
Once you master SEO, you can apply it to optimize every piece of content you ever push out. Talk about investing in something with high returns.
SEO optimization resolves the business woes most of us carry–
Overwhelmed by the competition and tired of trying to keep up?
Visibility is half the battle. The other half is narrowing your target audience. SEO optimization minimizes your competition in BOTH areas. There is plenty of business out there. The key is finding it. (Yes, you guessed correctly, SEO does that for you.)
Over fighting social media algorithms?
No problem! Slow down the social content production train and make use of the content you already have. Your website and email list should always come before your social media accounts. Focus on optimizing what you actually own.
The WordPress SEO Course is for YOU – trash the hesitations, you’re ready!
Which camp are you in?
“But I don’t have much content to share!”
We cover that, too! This course teaches you how to plan and create content for conversions. You truly can start from square one, and we’ll help you build the content you need. You can even use AI to quickly generate a content outline that makes writing your actual post a breeze.
“I don’t have time to take a course! I crash once I get the kids down.”
Listen to this course while you’re on a walk, cooking dinner, or working out! We’re parents of two kids, and we have hobbies and friendships. Our lives are full, too. Aka, we won’t waste your time.
“I know NOTHING about technology. Optimize what?? I get stressed updating our wifi password.”
We don't even know how to update our Wifi password. Our SEO Course breaks everything down so it's easy to remember. We also provide checklists to follow every step of the way. (Bonus: Not to mention, we host free live FB live calls regularly to answer any questions.)
LEARN SEO TODAY
This course walks you through the exact steps + techniques we’ve followed to build a steady stream of clients for our own business.
Enjoy 50 video trainings that break complicated subjects like content creation, keyword research, and search engine optimization into simple processes.
We’ve taught it to countless business owners just like you.
Why continue the late-night scrolling, inbox refreshing, and competition-eyeing method? It isn’t serving you. But SEO will.
Become your resident SEO expert in a few weeks with our WordPress SEO course and hands-on help each step of the way. We’re giving you pre-outlined strategies to make this the simplest (and most successful) business step you’ve ever taken.
The WordPress SEO Course
Introducing
A full resource library of tools to transform your business and optimize your website for more conversions.
Clear direction to make the most out of your content strategy efforts: Don’t let any of the hard work of content creation go to waste again!
A roadmap for how to get your WordPress website ranking in Google’s search results (and step-by-step video tutorials to reference).
No more “tech overwhelm” that comes with SEO: You’ll know exactly how to optimize your WordPress site.
Confidence in your content strategy, including an AI masterclass to generate content outlines and customize them for your brand voice!
you'll walk away with:
- Define SEO
- Verify your site with Google’s tools like Search Console and Analytics
- Submit sitemaps
- Track your keywords
- Install and understand SEO tools that will help you reach your goals
After this section, you’ll be equipped to…
Your understanding of SEO starts here. This is not a course that jumps in part way and expects you to have a base knowledge.
We’re starting at ground zero to build a framework of the SEO tools at your disposal and how to use them to your advantage.
Getting Set Up and Tracking Progress
Lesson One
Lessons
the course
- Choose the best Content Direction for your topic
- Easily use an enclosed SEO brief to expedite your targeting
- Utilize SEO Copywriting best practices
After this section, you’ll be equipped to…
Laying the groundwork for SEO means understanding how keywords work with your content.
This lesson will train you to know what to look for as you craft SEO-optimized content and conduct keyword research. Plus we give you a completed SEO brief to make the learning curve that much straighter! Hint - if you’re optimizing for “best interior designer” or “destination wedding photographer”, you’re probably doing it wrong.
Targeting New Keywords
Lesson Two
- Find and understand your customer’s journey
- Conduct content and keyword research
- Implement various keyword research tools
- Create optimized content for your funnel
This is the gold. We’re not just going to teach you how to optimize your “home page” for Google searches. We walk you through how to create and optimize every 👏🏼 single 👏🏼piece 👏🏼of content you push out there. You will learn how to write relevant content to directly respond to the topics your target audience is typing in the Google search bar.
After this section, you’ll be equipped to…
Planning + Creating Content for Conversions
Lesson Three
- Target keywords and searches
- Enhance your website user experience
- Utilize SEO tools
- Optimize HTML tags
- Correctly use internal links
- Optimize Images and Alt-Text
- Enhance Website Speed
After this section, you’ll be equipped to…
Pay attention, this is the course lesson where you start transforming every page of your website into a client magnet. We’re going to show you exactly how we optimize every website we create and how you can do the same for yours.
On-Page Optimization: How to Optimize Your Website
Lesson Four
- Use Target keywords and searches
- Build links back to your website
- Implement best PR practices for getting published
- Conduct competitive research and find quality links
After this section, you’ll be equipped to…
SEO isn’t just about optimizing your website and content. That’s only part of the equation. The other half is optimizing off-page material – competitive research, publications, and guest posting. (Did we mention this course is the full package?)
Off-Page Optimization: Pointing People to Your Website
Lesson FIVE
- Create and optimize local listings
- Craft local citations
- Implement SEO best practices
- Add local schema to your website
After this section, you’ll be equipped to…
Location, location, location. (You saw it coming! But we had to.) We’re covering all the bases, including leaving local competition in the dust.
Local SEO: Get found in your local market
Lesson Six
- Enhance your structure for an optimized user experience
- Curate social proof that converts
- Optimize your pages (Contact page, About page, Sales Page, etc.)
- Recognize Cornerstone Pages
- Rest assured that your website is converting clients
After this section, you’ll be equipped to…
Your website is about to get the enhancement of its life. Now that everyone and their mother are knocking on your website’s door, let’s make sure the user experience is a dream. This is the finetuning that escorts your clients across the finish line.
Website Structure & User Experience
Lesson Seven
Till Agency’s SEO Checklists for posts
Streamlining Content + Keyword Research w/ ChatGPT
Helpful guides such as:
LEARN SEO TODAY
SEO Resource Center
Private SEO Community
Master SEO…while enjoying these bonuses:
Oh! Did someone say bonuses?
Join the WordPress SEO Course and get all 7-course sections plus:
You’ll immediately join our private DK Facebook Community, which offers direct access to support, fresh SEO content, and exclusive strategies.
Value $199
included!
Live QA Sessions
Participate in live Q&A sessions where we share website tips, new SEO updates, and answer your questions.
Value $799
included!
SEO Brief Template
A research tool that designed to help write blog posts that are optimized for search engines.
Value $99
included!
As soon as you join, you’ll receive access to the course (Yes, we will regularly update these to stay cutting-edge relevant.)
(and more reliable income)
More Client Bookings
your direct line to
I’m ready to learn!
Sage Kearney
I had a ton of questions & ideas circulating around my brain in the course, and being able to ask my questions in the comments made a huge difference. Davey always replied quickly & provided great feedback and advice. I also found the section about getting found locally on Google to be very helpful. Oh - and towards the end of the course Davey goes through and reviews best practices for every page (think home, about, services), which is super helpful.
“what I found most helpful was the access to Davey.”
WHAT PEOPLE ARE SAYING
I’m ready to learn!
It’s behind-the-scenes SEO that puts YOU in front of your target audience.
Let’s start fishing in a different pond and expand your horizons.
Or, you could focus on getting the content you made last week off of page 387 and in front of your ideal client.
Sure. You could keep throwing money at paid social media ads and 24/7 content creation–Social media is all the rage after all.
I’m ready to learn!
When you sign up, you get immediate access. Log in to the course in seconds, start brewing the coffee, and hit play on Course Lesson 1.
There are 7 sections in the course that you can move through at your own pace. Each section is clear and jam-packed with videos. Each video covers an actionable step and you can work through them as fast or as slow as you like! (P.S. No one will judge you if you binge-watch everything at once!)
Learn however you want to learn. Listen to the videos as you walk, workout, or prep a meal. Or watch the videos at your favorite coffee shop and note take as you go. Have fun learning!
here’s how it goes:
The problem with most SEO courses?
They forget to focus on the client experience and instead get caught up solely on the stats. That’s not this course. We’re here to help you serve your clients with the full picture–from on-page to off-page, from content to conversion.
How do we put this…We know this is an investment. No one’s sitting here thinking you want to invest in learning SEO when you could have gathered the same information from a Wikipedia page. And you certainly don’t want to purchase something so complicated it’ll sit in your inbox for the next 6 months. You want to invest your cash, time, and focus where it gets you the most bang for your buck. ← We want that too.
We care about giving you a roadmap that will make back your investment.
In our ideal world, we’d be meeting with you in person at our favorite local gelato shop in Lexington, sipping cappuccinos as we work through these course lessons together. But virtual is the next best option, and our priority is getting you this material so your business can take off like ours did. So we’re lowering the price of this SEO course a ton at a payment that works for you.
Become so confident in your process and strategy that you quit worrying about your competition –you’re ahead of the game.
A course by SEO experts FOR future SEO experts
Your Content Converting
Your content creation process is about to get so much smoother and more effective. We’ll show you how to understand your customer’s journey, optimize content for your funnel, and repeat the process again and again.
Gone are the days of creating content and hoping someone sees it.
Seven Value-Packed Lessons to Get:
Your Website Optimized
Our priority is both on-page and off-page optimization. We don’t just give you one piece of the puzzle and hope you solve the rest.
This is our full process, from fine-tuning your site pages to implementing the best PR practices.
Successful Results
Let’s just say your website shouldn’t be a needle in the haystack. No one is handing out rewards for that level of searching. Instead, we’re putting your site front and center of your target audience.
The best part? When visitors (easily) discover your website, they will be guided through an enhanced user experience that will convert them into your customers. Success has just reached a new level.
Amber Langerud
“The SEO course is laid out in such an intuitive way that builds on itself and gives you step by step, actionable advice at every level to quickly make your site more search engine friendly.”
WHAT PEOPLE ARE SAYING
After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we jumped into the world of Showit website template design –including all things SEO.
We’ll never forget the first time we started optimizing our website for SEO. We were researching all the advice.
Fast-forward to where we are now—confident in our content, enjoying a steady stream of website traffic, and providing a better user experience for our clients. We share this only to reinforce that ANYONE can properly implement SEO and transform their business.
But nothing will change if you don’t take the first step.
We’ve taken everything we’ve learned–each tool, tip, strategy, and resource–and packed it into this Showit SEO Course. We want to save you the late-night research, complex articles, and information sifting…Let us teach you SEO in a clean, easy to follow way.
Award-winning Showit Designers in Lexington Virginia (and SEO experts)
we're davey & krista
Jennifer Young
Jennifer Young Photography
It’s absolutely worth the investment… There is just so much information out there on SEO, and the course really breaks it all down into a manageable amount of information with specific, actionable steps.
Any time I had a question, Davey and Krista responded within a few hours. I finished the course a couple weeks ago, and I’ve already received an email with course updates. SEO is always changing, and it’s good to know that I’ll continue to benefit from the course through the updates.
What people are saying
I’m ready to see results!
“You can spend hours creating a beautiful website that showcases gorgeous work, but if that site is not optimized, potential clients won’t see it and you’ll be missing out on business.”
FAQ
next question —
It turns out that both SEO and connecting with your ideal clients have a lot in common: create great content that’s worth sharing and provide a great user experience.
While there’s no guarantee you’ll rank first, we will provide you with actionable steps so search engines can easily understand your site and so you’re creating compelling content for prospective clients… and creating compelling content is never a waste of time.
Will this help me rank first in Google search results?
next question —
If you have a WordPress website, and you want to learn how to optimize it for search engines, this course is for you! The principles of SEO presented in this course can be applied to most industries.
If your site uses Showit, check out the Showit + Wordpress version of this course.
If you’re not sure whether it will be helpful for you, email us at support@daveyandkrista.com, and we’ll give you honest feedback.
Who will benefit from this course?
next question —
As soon as you sign up! This course is self-paced and ready for you to begin as soon as you’re ready.
When does the course start?
next question —
While each lesson varies in length, we’ve done our best to ensure tasks can be completed in 15-30 minutes. We also provide tips on building recurring tasks into existing systems so that content and SEO don’t feel like just “one more thing” you have to add to your entrepreneurial to-do list.
How long will it take me to complete each lesson?
next question —
This course specifically focuses on optimizing WordPress websites. If your site uses Elementor, Divi or another WordPress page builder, it will be beneficial. If you use Showit, check out the Showit version of this course.
Which website platforms will you cover?
next question —
You’ll have access to the course for as long as it exists (our lawyers tell us we can’t use the phrase “lifetime access”)! This means you’ll also have access to any updates and future Q&A sessions, too.
How long will I have access to the content?
next question —
We think we do a good job of breaking down what can be a “technical” subject into approachable, easy-to-understand pieces. But, if you still have questions after one of the lessons, we’ve created resources so you can get those answered such as our private Facebook group and the biweekly Q&A sessions.
SEO sounds pretty technical, what if I have questions as I go through the course?
enroll today for just
Is that what we're charging you? Nope.
Yes, we’re giving you 3 BONUSES on top of this all-inclusive course. A gift! Us to you. Completely yours when you join today.
But HURRY! Some of these bonuses go away after today!
yes, that's a $1,496 value
WordPress SEO Course (value: $299)
BONUS: Private Facebook Community ($199)
BONUS: Live QA Sessions ($799)
BONUS: SEO Brief Template ($199)
If you join today, you’ll get:
- Ashley LaPrade
I am starting to rank on Google and showing up in local search engines!
If you want to know how to jumpstart your SEO and get your website really online, take this course.
The value provided in this course, I would have easily paid way more for than what they are currently charging.
“I am getting more website clicks, more inquiries, and ultimately more bookings!”
- Ashley Norton
The changes were so simple to implement, and having a set strategy for SEO has made me more confident in many aspects of my business - not just marketing... Dream venues, incredible clients, and travel photoshoots that I've been trying to book for years are finally coming into my inbox just because of a blog that took me less than 30 minutes to design, write, and upload. Complete game changer.
“After taking the course and applying best SEO practices for my blogs, the inquiries started rolling in for my business!”
- Aubre Walther
I had so many lightbulb moments but learning about titles, alternative text and what actually is a meta description were super helpful! Keyword research was a golden nugget.
SEO is complex and this was a great, well rounded, easy to understand course that helped me finally understand SEO.
“This course will open your eyes to everything SEO that you didn't know you needed to know.”
- Sage K.
Honestly it's a gift that keeps on giving, because once you have a system in place (which they give you the resources to do so) you can be your own SEO whiz without having to fork out the big bucks to outsource in the future. So instead of spending hundreds every month on SEO you can invest in new equipment, or education for your specific field, or you can add someone to your team, or go to that summit you've been wanting to attend.
“It's a no brainer. Davey & Krista provide so much value through this course.”
are in!
the votes
Nicola Paulukat
Nicola Paulukat Photography & Films
I loved how the course is structured, with the possibility to change in which order you take the different modules. I have for example done all on-page optimization first, now working my way through off-page optimization; and will then dive deeper into content creation as an ongoing process.
There were definitely some eye-openers for me. (Things I thought I had done correctly from before, which I had not. I would not have discovered those without this specific course.)
What people are saying
I’m ready to see results!
“... I just got my first inquiry who found me on Google, which has never happened before.”
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