Caffe Pronto

Brand Design

When Franky and Meredith, owners of Pronto Gelato came to us for a brand refresh, we knew their Fiat 500 would remain front and center. ⁠We took their existing brand and created a full set of accompanying graphics, updated fonts and fresh colors. 

A modern Italian caffé serving LavAzza coffee, homemade gelato, breads, and pastries? Yes please. ⁠

Our local town of Lexington, Virginia holds the cutest caffé you've ever seen: Pronto Gelato⁠.

Their family hails from southern Italy and they have a heart for providing a gathering place filled with warmth, connection, and vibrant conversation.⁠

When designing their brand, we wove various blues throughout the color palette to represent Calabria, Italy. ⁠

We also drew inspiration from fun, fresh, and playful brands like Milk Bar, Momofuku, Sorelle Charleston, Merrie Mill, and London River Cafe. ⁠

If you're ever in Lexington, Virginia, stop by for a cappuccino. ⁠

Details & Inspiration

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