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The Importance of Copy that Sells

Brands that Book Show, Build Your Website & Brand

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Interview w/ Lauren Kutschke

"Don't look right away at the competitors. That gets stuck in your mind. Pretend you're the only service provider in the world and write from that."

In today’s episode, I’m chatting with copywriter, Lauren of Salted Pages, about the importance of copy that sells.

In a world where a new AI tool seems to be popping up every day, copy and the ability to sell and tell stories that connect are becoming all the more important.

Lauren shared a few super helpful tips in this episode that I think all business owners can quickly apply to their own websites.

More About Lauren

Lauren has spent nearly a decade working with brands from Alaska to the Amalfi Coast — over 450 and counting. With conversion-focused website copy, SEO blog posts and brand messaging, her content increases search engine traffic and conversion rates to help you stand out in a sea of competition.

When she’s not tucked away at her keyboard, you can often find her traveling, practicing yoga and trying out the flavors of local vegetarian restaurants.

0:00 Intro
3:57 How did you get into conversion copywriting?
5:20 Is the love of writing as important as the strategic aspect?
6:49 Do you need to do a lot of research to speak directly to your clients?
8:10 If someone didn’t have the budget for a copywriter where should they start?
9:25 Are there any more mistakes you see clients make?
11:32 Why is it not the best approach to just talk about you on your website?
13:49 Have you figured out how to balance AI as a copywriter?
16:37 Do you think someone should take a different approach with story depending on their business?
18:53 Have you noticed if there’s more copy needed for certain projects?
21:31 What services do you provide for projects?

In this Episode

Ubersuggest
Salted Pages (Instagram)
Free Mini Brand Message Guide

Resources

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