Stop Guessing. Start Designing Like a Real Brand Designer.
Brand Design Academy
This course teaches you the full brand identity process — from getting your first clients to delivering polished brand systems — so you can stop winging it, stop undercharging, and build a real design business
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You've been the creative one your whole life. The friend redesigning logos for free. The Canva self-teacher quietly wondering how far this could go. The marketing assistant whose side projects look better than the agency work.
You have the eye. So why doesn't it pay yet?
Not because you aren't creative enough. Because the path from "I think I could do this" to "I have clients paying me what this is worth" was never explained to you.
So you design for free. You undercharge by a thousand dollars on a friend's logo. You watch other designers post about $5,000 brand projects and think I could design that, I just have no idea how they actually book the client and get paid.
That's not a talent gap. That's a system gap.
That's what Brand Design Academy is. The complete framework, from finding your first paying clients to designing a full brand identity to running the project like a real studio.
You don't need a design degree. You don't need years of experience. You don't need to already feel like a designer.
You need a path. We built one.
Most creatives don't get stuck because they aren't talented.
A strategic framework that tells you *what to do*, *why it works*, and *how to repeat it* — every single time.
You’ve tried it all
Design brands and websites rooted in strategy (not trends)
Use color, typography, spacing, and layout with confidence
Build an identity system — not just a logo
The Canva templates, the YouTube tutorials, the duct-taped systems...
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Lead clients through a smooth, repeatable process from start to finish
Inside this Brand Course, you’ll learn how to:
Present your work clearly so clients trust your decisions
- You want to offer brand design but aren't sure where to start
- You want your work to feel polished, intentional, and high-end
- You want a real brand identity process you can repeat for every project
- You want to build a portfolio you’re proud to show (and that attracts the right clients)
No hustle culture.
Just a proven framework.
Who is this for?
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Choosing colors and fonts based on vibes instead of intention
Feeling unsure how to explain or defend your design decisions
Not knowing what to charge—or why you’re charging it
The issue isn’t your creativity.
**It’s the lack of a clear brand design process to guide your work.**
Right Now Design Feels Like:
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The Framework
Strategy is what separates struggling designers from booked‑out studios.
Kodak portra 400
Kodak portra 400
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The difference between “pretty design” and professional brand work is strategy.
Brand Design Academy teaches you a clear, repeatable framework for designing brand identities—so you’re never guessing your way through a project again.
Not trends.
Not random inspiration.
Not “hope this works.”
You’ll learn how to:
✔️ Start every brand with a clear strategy and direction
✔️ Make design decisions you can explain with confidence
✔️ Build a full identity system—not just a logo
✔️ Present your work professionally so clients trust your process
✔️ Deliver polished brands that feel intentional and high-end
No design degree.
No experience required.
This system meets you where you are — whether you’re opening Illustrator for the first time or refining a studio that’s already booking clients.
Want in on a secret?
The average brand identity starts at $2,500+ (many designers charge a LOT more than this.)
This course is $799.
That means you can earn your investment back with just ONE brand project.
And everything after that?
Profit.
One client can pay for the course.
Two clients can change your income.
And a repeatable process can change your entire confidence as a designer.
Because once you know how to design a full brand identity from start to finish…
You’re not guessing anymore. You’re leading.
Option B:
Follow a proven framework.
Learn the strategy behind great brand design.
Make decisions with clarity (and explain them with confidence).
Build a process you can repeat for every client.
And finally feel like a real brand designer—because you have a system.
This brand course is the shortcut between those two paths.
Option A:
Keep guessing.
Starting every project from scratch.
Tweaking endlessly and hoping it looks “professional enough.”
Pricing based on what feels safe.
And wondering if you’re actually cut out for this.
That path costs you time, confidence, and momentum—every single project.
Andrea Laube
“Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn’t feel overwhelming—it just felt clear and practical.
WHAT PEOPLE ARE SAYING
learn to create brands like thse
Inside this Brand Course, you’ll learn how to:
✔ Design full brand identities with strategy—not guesswork
✔ Use color, typography, spacing, and layout with confidence
✔ Create a cohesive identity system (not just a logo)
✔ Present your work clearly so clients trust your process
✔ Build a portfolio that helps you start booking brand clients
✔ Package, price, and run brand projects like a professional
You don’t just learn design.
You learn a clear, repeatable brand process you can use for every project.
Brand Design Academy
introducing
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Inside the Course
If you’ve ever worried you’re not a “real designer” because you didn’t go to school for this—this is the missing piece.
You’ll learn the foundations of strong, professional design:
- Core design principles so your work feels intentional (not accidental)
- Typography, color, and layout systems that look polished and cohesive
- Composition, hierarchy, and spacing so every element has a purpose
- How to tell the difference between “good” and “great”—and when a design is actually done
This isn’t about trends.
It’s about making your designs work.
I'm ready to
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MOdules
the course
• Use color, typography, layout, and spacing with intention
• Build visual systems that guide users and support conversion
• Move from “pretty” to purposeful design decisions
Elements of Design
MODULE THREE
• Create a professional process clients trust
• Position your website to sell for you
Studio CEO Essentials
MODULE ONE
MODULE TWO
• Build strategic brand concepts—not just logos
• Present and refine work without endless revisions
• Deliver polished brand assets clients love
Brand & Logo Design
• Plug into done-for-you templates so you’re not starting from scratch
• Use proven tools and worksheets to guide every brand project
• Spend less time guessing—and more time designing with confidence
Bonuses
MODULE Six
MODULE FOUR
• Get found online without doing “all the platforms.”
• Create content that drives inquiries—not just engagement
• Build visibility systems that don’t rely on hustle
Marketing for Designers
• Work through real-world design scenarios
• Create diverse, strategic projects you’re proud to show
• Build confidence through guided practice
Portfolio Projects
MODULE FIVE
This content isn’t taught inside Get Paid to Customize or Design & Sell Showit Templates.
It *is* included inside Design Strategy School—but we know that course is a big commitment.
So we pulled out these specific lessons to create a focused brand course for designers who want to add brand identity design (without enrolling in the full academy).
What’s the difference between this course and your other designer courses?
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Get paid to be creative, while enjoying these bonuses:
Hard to Forget Bonuses
*warning*
Edisto Website Template
We're giving you one license to a *free* DK Showit Website Template when you join the course. This template includes everything you need to start customizing sites for your clients – from the Home to Contact pages. It's set up to be the perfect online home for your design business.
Value $699
24 hrs only!
Starter Illustrator Logos
Editable Illustrator logo templates created with Google fonts so you can dive into my exact settings for typography, start with these layouts and see how I created individual logo elements.
Value $299
included!
Illustrator Logo Presentation File
Make your logo reveals feel like a moment. This minimalist, designer-approved Illustrator template gives you a polished framework for walking clients through your logo concepts—step by step—with intention and clarity.
Value $49
included!
Canned Workflow Emails
From inquiry replies and onboarding to revision requests, final handoff, and everything in between — you’ll know exactly what to say, when to say it, and how to say it professionally.
Value $129
included!
Clickup Workflow Template
This plug-and-play ClickUp template maps out your entire content creation and client workflow from inquiry to offboarding. Whether you're juggling custom design projects or marketing content, this system helps you stay organized, deliver on time, and actually breathe between deadlines.
Value $149
included!
Brand Strategy Worksheets
Clarify your brand strategy from the inside out with guided worksheets designed for designers. You’ll define your niche, audience, and core messaging using a proven framework—so every design decision (for you or your clients) is rooted in clarity, confidence, and purpose.
Value $49
included!
Q&A Calls & Community
Live monthly Zoom calls with Krista. Bring your real client questions, your pricing dilemmas, your "is this normal?" moments. Get unstuck in real time, with the person who built this business.
Value $799
included!
Full Brand Presentation File
Present the final brand with confidence and clarity. Created in Illustrator for easy customization, this sleek and minimal layout allows you to showcase your logo concepts, color palette, typography selections, and visual direction with strategy and style.
Value $49
included!
Brand Presentation Canva Template
Deliver a polished, professional brand reveal experience your clients will rave about. This fully customizable Canva template helps you present logos, color palettes, typography, brand imagery, and mockups in a way that’s easy for clients to understand—and impossible not to love.
Value $229
included!
Premium Font Guide
The internet is filled with hundreds of thousands of font options. Some beautiful, some decent and some that should be avoided at all cost. This guide pulls together many of our favorite premium font combinations we’ve used with our own design clients.
Value $49
included
Passion Project Generator Prompt
A done-for-you AI prompt that helps you generate realistic, dream-client-inspired brand concepts—perfect for building a polished portfolio. You’ll get detailed mock project overviews with strategy, visuals, and goals so you can design with direction (and attract more of the real thing).
Value $49
included
Pricing & Offer Calculator
The Design Offer & Pricing Architect is an AI-powered assistant trained specifically to help brand and website designers like you structure your services, refine your packages, and price with confidence.
Value $79
included!
Yes, we’re giving you 12 BONUSES on top of this all-inclusive course. A gift! Us to you. Completely yours when you join today.
Limited Time Bonuses
YES, please! Sign me up for these
FREE FOR YOU
Total Value: $2,500+
Rebecca Hobbs
“Since completing BDA, I feel so much more confident in my design skills, especially using Adobe Illustrator.
WHAT PEOPLE ARE SAYING
It’s also changed how I work with clients. I’m much clearer on boundaries now, more confident being firm on deadlines, and I have a better understanding of when I’m not the right fit for a project, which has honestly made everything feel a lot easier.
Your investment for
Brand Design Academy
You could spend months (or years) piecing together brand design from random tutorials.
Or?
Yes, that's a $3,426 value.
Brand Design Academy (value: $799)
BONUS: Edisto Website Template (value: $699) — 24 hrs only
BONUS: Starter Illustrator Logos (value: $299)
BONUS: Illustrator Logo Presentation File (value: $49)
BONUS: Full Brand Presentation File (value: $49)
BONUS: Brand Presentation Canva Template (value: $229)
BONUS: ClickUp Workflow Template (value: $149)
BONUS: Canned Workflow Emails (value: $129)
BONUS: Brand Strategy Worksheets (value: $49)
BONUS: Premium Font Guide (value: $49)
BONUS: Passion Project Generator Prompt (value: $49)
BONUS: Pricing & Offer Calculator (value: $79)
BONUS: Monthly Q&A Calls & Designer Community (value: $799)
Enroll today and get:
Because we believe great design starts with the fundamentals—and should actually support a profitable business—we’re giving you the full Brand Design Academy experience, including every bonus, for just:
$
$
$
$
$
$
$
$
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399
two payments of
$
199
six Payments of
Enroll Today
799
one payment of
Enroll Today
$
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Enroll Today
Try the framework. See how it feels.
If you don’t walk away with more clarity, confidence, and direction in the first 14 days, you don’t keep it.
That’s on us.
Money back guarantee
14
DAYS
We’ve built multiple successful creative businesses by combining strong design with even stronger strategy.
Through years of hands-on client work, experimentation, and refinement, we built a design business that consistently attracts aligned clients, commands premium rates, and supports real life outside of work. Not by chasing trends—but by mastering the fundamentals of design, systems, and strategy.
We still remember second-guessing our pricing, our process, and whether we were “doing it right.” Now? We run a studio with clear frameworks, repeatable workflows, and confidence in every design decision.
Over the last 10+ years, we’ve refined a proven system for building strategic brands, high-converting websites, and profitable design businesses. Design Strategy School is where we hand that system over to you—without the guesswork, burnout, or trial-and-error.
We’re Davey & Krista—marketing strategists, designers, and entrepreneurs
FAQ
next question —
Yes! As soon as you enroll, you'll receive access to the ENTIRE course. We know life is busy and we want you to be able to work through this as fast or as slow as needed.
Upon enrollment, you'll receive lifetime access to your course. As long as we're in business and this course is online, you'll receive access.
Do I get immediate access?
next question —
This course takes you through our EXACT process to start + scale a brand design business. We dive into the fundamentals of design and then we'll walk through creating a brand (from scratch). We cover everything from how to get your first client, to collecting content, contracts, the launch process and SO MUCH MORE!
What’s included in the course?
next question —
Yes — but with an important distinction. This course isn’t a generic “how to start a business” overview. It teaches you how to run a profitable, sustainable design business with real systems behind it. You’ll learn how to think strategically about your offers, pricing, client experience, workflows, marketing, and growth — not just how to design pretty things.
Will this teach me to run a business?
next question —
Definitely not! While we might not recommend the course if you have zero creative bones in your body, as long as you have a general sense of aesthetics, we think you'll do great!
Do I need to be a designer to take this course?
next question —
Nope — you don’t need to be an expert in either before you start. This course is designed to meet you where you are. We walk you through how to use Illustrator in the context of real design work, so you’re learning what matters as you go — not getting lost in unnecessary tools or features.
If you’re brand new, you’ll gain a solid foundation and confidence quickly. If you already have experience, you’ll refine your process, work faster, and understand why you’re doing things the way you are.
Do I need to know how to use Illustrator before taking this course?
next question —
Yes — beginners are absolutely welcome. This course is designed to meet you where you are, even if you’re brand new to design or business. We start with the fundamentals and build step by step, while still offering depth and strategy for those who already have some experience.
Is this course for beginners?
next question —
Yes. This course is just as valuable for experienced designers. If you already know how to design, it will help you refine your process, strengthen your strategy, and run your business more intentionally—so your work feels clearer, more confident, and easier to sell.
Is this course for experienced designers?
next question —
You don’t need much to get started. You’ll need a computer, a reliable internet connection, and Adobe Illustrator (or a willingness to learn as you go). We also use tools like Canva, ClickUp, and email platforms in certain lessons, but free or trial versions are usually enough to follow along. Everything else — templates, systems, and guidance — is included inside the course.
What tools and supplies will I need for this course?
next question —
Honestly, we aren't sure! It's very likely that we'll open enrollment later this year, but we don't have a date in mind yet.
If you're interested in enrolling in this course, now is the time!
Will this course be open again soon?
If you’re ready to stop guessing, charge for strategy, and build a design business that actually works—
you need a system.
You don’t need more tutorials.
$
$
$
$
$
$
$
$
399
two payments of
$
199
six Payments of
Enroll Today
799
one payment of
Enroll Today
$
$
Enroll Today
© 2026 Davey & Krista | ALL RIGHTS RESERVED
Cristina Arce
“I have a university degree in graphic design, and I can honestly say this course delivered incredible value for me.”
Stephanie Thomas
“ This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do.”