After working with 750+ design clients, we've watched the same skill set get priced wildly differently—and it's almost never about talent.
This guide breaks down real numbers at every stage of a brand design career, and the specific moves that get you to the next one.
Designers charge anywhere from $300 to $20,000 for the same service—here's why
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If you've Googled this question, you've gotten ranges so wide they were basically useless. Somewhere between $200 and $20,000. Thanks, that's really helpful.
After working with 750+ design clients, we've watched the same skill set command wildly different rates depending on one thing: how the designer understood and communicated their value.
This free guide breaks down the real numbers at each stage of a brand design career, and more importantly, what actually moves you from one level to the next.
Here's the thing
The real answer has nothing to do with how talented you are.
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inside the guide
What actually moves the needle
Three things that consistently move designers up the pricing ladder (hint: your portfolio isn't one of them).
Four pages. Zero fluff.
Stage 3 pricing ($4,000–$12,000+)
What's in a premium brand package, and what kind of client books at this rate?
Stage 2 pricing ($1,500–$4,000)
The "sweet spot" offer, what clients expect at this level, and the one thing that unlocks the next stage.
Stage 1 pricing ($300–$1,500)
What's included, who's hiring, and what keeps designers stuck here longer than necessary.
You're thinking about getting into brand design and want to know what's actually possible
This is for you if...
You're doing real work. You deserve real numbers.
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You've outgrown "I do design stuff" and need a clearer, more confident offer
You're currently designing and not sure if you're charging too little (spoiler: you probably are)
You want to raise your rates but you're not sure what justifies the jump
15+ years of design experience
One of Showit’s Top Designers
Trusted by more than 8k
As brand and website designers, we know how much color shapes the way people perceive your business. A great color palette isn’t just about looking good. It builds trust, creates emotional connections, and sets the tone for your brand.
After years in the luxury wedding photographer world + launching the Rising Tide Society, one of the largest creative communities in the world, we turned our focus to branding and web design.
Our Showit templates, courses, and resources have helped thousands of creative entrepreneurs build high-converting brands.
And now? It’s your turn.
Award-Winning Showit Website Designers
we're davey & krista
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Ready to see where you fall?
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Enter your details and we'll send it straight to your inbox. It's a quick read with clear numbers, no fluff, and an honest look at what the next level actually requires.