This Collections page template was built for family, maternity, and newborn photographers who want a polished, done-for-you space to send prospective clients after an inquiry, without starting from scratch every time someone asks “what do your sessions include?”

Instead of following up with a PDF pricing guide that gets buried in an inbox or a thin services page that lists session fees without selling the experience, you send a link. Your client lands on a beautifully designed, scroll-through page that walks them through who you are, what’s included in a session, how your collections compare, what à la carte and heirloom products are available, where to shoot and what to wear, and how the ordering process works. It’s all in a format that feels elevated and intentional before they’ve ever filled out a contact form.

The page is built in Showit and comes fully loaded with starter copy you can customize to fit your voice and your process. Every section, from the welcome and session fees to the four collections, the heirloom products pitch, the belly-to-baby membership, the location and wardrobe guides, and the FAQ, is written as a working prompt, not a placeholder. So instead of staring at lorem ipsum, you’re answering specific questions that already know what needs to go there.

What’s on the page

The page covers every stage of the client’s decision journey. It opens with a warm welcome section that speaks directly to why they reached out, sets expectations with a “what to expect” walkthrough of your inquiry-to-session process, lays out session fees for both newborn and portrait sessions with everything that’s always included, presents four collections side by side (Wall Art, Album, Keepsake, and Digital) with an à la carte menu for anything else they fall in love with, makes the case for heirloom products over digital-only delivery, introduces a belly-to-baby membership for repeat sessions across baby’s first year, and closes with location inspiration, a wardrobe guide, and a focused FAQ that ends in a clear next step.

The collections section is one of the most valuable parts of this page. Rather than dropping clients into a menu of forty line items after an already emotional session, it presents four clearly defined collections with a real-world rationale for each, so couples and mamas can self-select before they ever get on the phone with you. The à la carte menu lives right alongside it for anyone who wants flexibility.

The heirloom products section is the quiet workhorse. It includes space for fine art albums, wall art, keepsake boxes, and birth announcements, plus your own argument for why prints and books outlast digital files. It also walks clients through what an in-person ordering session looks like, which sets the stage for higher-value orders before the gallery is even delivered.

The location and wardrobe section is built to actually move clients past the “I don’t know where to start” stall. There’s room for two featured locations with sensory descriptions of light, season, and practical details, a Pinterest-linked outfit guide, client wardrobe availability, and concrete styling advice for families with kids.

This page works two ways.

Keep it off your main navigation and use it as a hidden proposal page. Send the link after an inquiry as your follow-up, and let the page do the qualifying work before your discovery call. Or publish it as your main pricing and collections page if you prefer full transparency with prospective clients. The structure supports both approaches without any redesign.

Who it’s for:

Family, maternity, and newborn photographers who are tired of their follow-up process feeling cobbled together. Photographers who want every touchpoint with a potential client to feel as considered as the images they’re going to deliver. Anyone who has ever sent a pricing PDF and wished they could send something that looked like them instead.

View the Wedding Version—