The Anatomy of a Brand
CREATE A COHESIVE BRAND and booked by the right people
We’ve all heard that brands are important, but with so much content out there about brands, it can be hard to figure out exactly what a brand is—let alone how to come up with a solid one for your business.
Is a brand just the logo or the fonts you use? Is it your website? Is it the messaging or the story? Is it all of the above?
TL:DR – it’s all of the above. The colors, fonts, imagery, and language you use all work together to appeal to your ideal client, communicate your message, and (hopefully) get you booked by the right people.
In this guide, we’ll walk you through all of the different aspects of a brand you should consider and give you examples of ways to unite your entire online (and physical) presence to present a cohesive brand that appeals to your ideal client.
What people are saying about the guide
"It really helped us a ton and inspired us to make a few additional changes to the text/images on our pages"
"the branding guide is absolutely amazing!"
Who your brand should appeal to and how to create an aesthetic that makes your ideal client fall in love with your business.
How to incorporate a brand positioning statement that makes your ideal clients say “take my money!”
How to use a mood board to create your brand’s aesthetic (+ grab our free mood board template!)
Our trick to creating cohesive fonts.
How to keep client gifts on brand.
And so much more!
THE FACES BEHIND
Davey and Krista
After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig.
We believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with our son, Jack, and—of course—wine and pizza.
We’re here to help you as you build a brand that books so you can chase after the life you want.