The complete path from "I think I could do this" to a booked-out brand design business.
Brand Design Academy
A step-by-step system for finding your first paying clients, pricing your work confidently, and designing brand identities you're proud of. Built for self-taught designers, career-changers, and creatives ready to turn design skills into real income.
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Kodak portra 400
Kodak portra 400
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Kodak portra 400
Kodak portra 400
have you seen this?
Copy-and-Paste Canva Brand Style Guide
- 6 distinct aesthetic directions (Modern Romance, Serene, Playful, Vintage, Rustic, and more)
- Pre-styled font pairings (headlines, subheads, and body text)
- Coordinated color palettes with HEX, RGB, and CMYK codes
- Mood boards that show you how everything comes together in real life
Whether you’re designing websites, templates, social content, or client brand kits, this Canva-based guide helps you create cohesive visuals that feel as good as they look—without starting from scratch.
Perfect for new and aspiring designers looking to learn what works—and why.
class GIFT
Grab your Copy & Paste Canva Template Below
FREE 24 PAGE CANVA GUIDE
FREE TEMPLATE
A strategic framework that tells you *what to do*, *why it works*, and *how to repeat it* — every single time.
You’ve tried it all
Find your first paying clients, even with no portfolio yet
Price your work confidently and stop charging hourly
Design brand identities rooted in strategy, not trends
The Canva templates, the YouTube tutorials, the duct-taped systems...
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Market your services without living on Instagram
Inside this Brand Course, you’ll learn how to:
Build a repeatable client process with Dubsado and ClickUp
No design degree.
No experience required.
This system meets you where you are — whether you’re opening Illustrator for the first time or refining a studio that’s already booking clients.
- You've been designing in Canva and you're ready to go pro
- You're self-taught and want to finally learn brand design the right way
- You're switching careers and want to turn creative skills into real income
- You've got some design experience but can't figure out how to get clients consistently
- You're already designing but you undercharge, overdeliver, and need a system
- You want work that feels polished, intentional, and high-end
Just a proven framework.
Who is this for?
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Choosing colors and fonts based on vibes instead of intention
Feeling unsure how to explain or defend your design decisions
Not knowing what to charge—or why you’re charging it
The issue isn't your creativity.
It's that no one ever handed you the full system. The design side, the business side, the client side. All of it, in one place, in the right order.
Right Now Design Feels Like:
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The Framework
Strategy is what separates struggling designers from booked‑out studios.
Kodak portra 400
Kodak portra 400
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Brand Design Academy teaches you a clear, repeatable system for building a brand design business from the ground up. Not just how to design, but how to find clients, price your work, deliver polished projects, and keep the pipeline full.
Not trends. Not random inspiration. Not "hope this works."
You’ll learn how to:
✔Find and book your first clients with confidence
✔ Price your work so one project pays for the course
✔ Design a full brand identity, not just a logo
✔ Present your work professionally so clients trust your process
✔ Build a marketing system that keeps new inquiries coming in
Want in on a secret?
The average brand identity starts at $2,500+ (many designers charge a LOT more than this.)
This course is $400.
That means you can earn your investment back with just ONE brand project.
And everything after that?
Profit.
One client can pay for the course.
Two clients can change your income.
And because the very first module of Brand Design Academy walks you through finding, pricing, and booking your first brand projects, that one client isn't hypothetical. It's the path we build you toward from lesson one.
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Option B:
Follow a proven framework.
Learn the strategy behind great brand design.
Make decisions with clarity (and explain them with confidence).
Build a process you can repeat for every client.
And finally feel like a real brand designer—because you have a system.
This brand course is the shortcut between those two paths.
Option A:
Keep guessing.
Starting every project from scratch.
Tweaking endlessly and hoping it looks “professional enough.”
Pricing based on what feels safe.
And wondering if you’re actually cut out for this.
That path costs you time, confidence, and momentum—every single project.
Andrea Laube
“Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn’t feel overwhelming—it just felt clear and practical.
WHAT PEOPLE ARE SAYING
learn to create brands like thse
Inside this Brand Course, you’ll learn how to:
✔ Find your first brand clients and keep the pipeline full
✔ Package, price, and run brand projects like a professional
✔ Design full brand identities with strategy, not guesswork
✔ Build a repeatable client workflow in Dubsado and ClickUp
✔ Present and deliver work that gets a yes on the first round
✔ Market your services in a way that fits your actual life
You don’t just learn design.
You learn a clear, repeatable brand process you can use for every project.
Brand Design Academy
introducing
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Inside the Course
MOdules
the course
The foundational design principles that separate professional brand work from "pretty but unfinished." Thirteen lessons covering color, typography, layout, and the systems that tie them together.
13 lessons include:
• Introduction to Visual Language
• Color Psychology, Building Palettes, and Color Accessibility
• Typography Fundamentals, Hierarchy, and Font Pairing
• Grid Systems and Spacing Rules
• Contemporary Layout Patterns
• Understanding White Space
• Using Line, Shape, and Texture with Intention
• Introducing Patterns + Illustrations
• Building Brand Assets That Feel Like a System
Elements of Design
MODULE THREE
12 lessons include:
• Finding Your First Clients + Niching
• Business Model Clarity
• Dubsado Setup (CRM)
• ClickUp Client Workflow
• How to Build Your Personal Brand
• Crafting Your Messaging
• Profitable Collections + Pricing
• Your Website Setup
• Sales Pipelines + Booking Systems
• Discovery Call Script
• Delivering a Top-Notch Client Experience
• Contracts + Quotes
Studio CEO Foundations
MODULE ONE
MODULE TWO
The full design process, from intake to final files. This is where you build a real brand identity in Adobe Illustrator, not just a logo, and learn to present and deliver it professionally.
13 lessons include:
• Brand Strategy Intake (The Questionnaire)
• Mood Board + Initial Color Direction
• Illustrator Foundations for Brand Designers (41-minute deep dive)
• Round 1: Initial Logo Concepts
• Presenting Concepts + Choosing a Direction
• Rounds 2-4: Refined Concepts
• Font and Color Exploration
• Full Brand Development
• Final Files (Print + Web)
• Brand Guide + Launch Assets
Brand & Logo Design
MODULE FOUR
A complete marketing system built specifically for designers. No hustle culture. No "post on every platform." Just the tactics that actually bring in inquiries.
10 lessons include:
• Email Marketing
• SEO Basics for Designers
• Social Media Strategy
• Design Posts That Convert
• Instagram Strategy for Designers
• Social Media Scheduling
• Manychat Automation
• Pinterest for Designers
• Pinterest Strategy for Designers
• Visibility Beyond Social
Marketing for Designers
Five real-world brand projects you'll work through inside the course, so you finish with a portfolio that looks like the work of an experienced designer.
5 complete projects:
• Boutique Wedding Planner Brand Identity
• Instagram Carousel Series for a Business Coach
• Portrait Photographer Homepage Design
• Floral Designer Brand Identity
• Retail Candle Boutique Brand Identity
Portfolio Building Projects
MODULE FIVE
This content isn’t taught inside Get Paid to Customize or Design & Sell Showit Templates.
It *is* included inside Design Strategy School—but we know that course is a big commitment.
So we pulled out these specific lessons to create a focused brand course for designers who want to add brand identity design (without enrolling in the full academy).
What’s the difference between this course and your other designer courses?
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Get paid to be creative… while enjoying these bonuses:
Hard to Forget Bonuses
*warning*
✔ Pricing Calculator (price any brand project in minutes)
✔ ClickUp Templates (your entire client workflow, plug-and-play)
✔ Canned Email Templates (every client-facing email already written)
✔ Editable Starter Illustrator Logo File
✔ Logo Presentation File + Full Brand File (Illustrator templates)
✔ Brand Strategy Workbook
✔ Brand Messaging Worksheet
✔ Brand Style Guide Template
✔ Premium Font Guide
✔ Passion Project Generator Prompt (AI-powered)
✔ Access to the Designer Facebook Community
✔ Monthly Q&A + Designer Feedback Calls
$2000+ worth of bonus tools & templates
YES, please! Sign me up for these
Limited Time Bonuses
Rebecca Hobbs
“Since completing BDA, I feel so much more confident in my design skills, especially using Adobe Illustrator.
WHAT PEOPLE ARE SAYING
It’s also changed how I work with clients. I’m much clearer on boundaries now, more confident being firm on deadlines, and I have a better understanding of when I’m not the right fit for a project, which has honestly made everything feel a lot easier.
Your investment for
Brand Design Academy
You could spend months (or years) piecing together brand design from random tutorials.
Or?
Yes, that's a $3,994 value
5 Core Modules with 53 Lessons ($1,497 value)
5 Real-World Portfolio Projects ($497 value)
12+ Bonus Tools, Templates, and Community ($2,000+ value)
Enroll today and get:
Because we believe great design starts with the fundamentals—and should actually support a profitable business—we’re giving you the full Brand Design Academy experience, including every bonus, for just:
89
$
Seven payments of
LIMITED TIME
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$
$
$
$
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$
399
two payments of
$219
$
199
six Payments of
$89
799
one payment of
$397
Enroll Today
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Enroll Today
Enroll Today
Try the framework. See how it feels.
If you don’t walk away with more clarity, confidence, and direction in the first 7 days, you don’t keep it.
That’s on us.
Money back guarantee
7
DAYS
We’ve built multiple successful creative businesses by combining strong design with even stronger strategy.
Through years of hands-on client work, experimentation, and refinement, we built a design business that consistently attracts aligned clients, commands premium rates, and supports real life outside of work. Not by chasing trends—but by mastering the fundamentals of design, systems, and strategy.
We still remember second-guessing our pricing, our process, and whether we were “doing it right.” Now? We run a studio with clear frameworks, repeatable workflows, and confidence in every design decision.
Over the past decade, we've also taught thousands of designers how to build the businesses behind the work, through Brand Design Academy, Design Strategy School, and DesignEdit.
We’re Davey & Krista—marketing strategists, designers, and entrepreneurs
FAQ
next question —
Yes. The very first module of Brand Design Academy is called Studio CEO Foundations, and lesson one is Finding Your First Clients + Niching. The full module covers finding clients, pricing, sales pipelines, discovery calls, contracts, and the Dubsado and ClickUp systems we use in our studio to book and run projects. It's twelve lessons on the business side before you even get to the design curriculum.
Does this course actually teach me how to get clients?
next question —
Yes! As soon as you enroll, you'll receive access to the ENTIRE course. We know life is busy and we want you to be able to work through this as fast or as slow as needed.
Upon enrollment, you'll receive lifetime access to your course. As long as we're in business and this course is online, you'll receive access.
Do I get immediate access?
next question —
Yes. Brand Design Academy is built to meet you where you are. If you're self-taught, coming from Canva, changing careers, or just starting out, the course starts from foundations and builds up. You don't need a degree. You don't need a portfolio yet. You don't need to already know Illustrator (there's a 41-minute Illustrator Foundations lesson inside the course that walks you through the basics).
I'm brand new to design. Is this for me?
next question —
This course takes you through our EXACT process to start + scale a brand design business. We dive into the fundamentals of design and then we'll walk through creating a brand (from scratch). We cover everything from how to get your first client, to collecting content, contracts, the launch process and SO MUCH MORE!
What’s included in the course?
next question —
Illustrator is the industry standard for brand design, and the logo design portion of the course is taught in Illustrator. You can get a 7-day free trial at adobe.com, or a full Creative Cloud subscription if you're ready to invest in it.
You do not need an iPad. Canva is referenced for certain client deliverables (you'll get a Canva Color and Font Style Template as a bonus), but the core design work happens in Illustrator.
Do I need Adobe Illustrator? What about Canva or Affinity?
next question —
Brand Design Academy is self-paced with lifetime access. Most students move through the material in 4 to 8 weeks if they're putting in about 5 hours a week. Some finish faster. Some take longer. You can come back to any lesson at any time, and many students do, especially the Illustrator tutorials and the client workflow pieces.
How long does it take to complete?
next question —
Yes. You'll get access to our Designer Facebook Community as part of the course, where you can ask questions, share work, and connect with other designers going through the material. The course itself is self-paced, and there are no scheduled live calls, so you can work through it entirely on your own timeline.
Is there ongoing support or community?
next question —
Honestly, creativity is rarely the thing holding designers back. Systems are. The designers who make it aren't the most creative ones, they're the ones who got clear on their process and stayed consistent. Brand Design Academy gives you frameworks, templates, and a repeatable system, so every project feels less like guessing and more like following a map you trust.
I don't feel very creative. Will this still work for me?
next question —
We offer a 7-day money-back guarantee. If you enroll, start the first lesson, and feel like it's not the right fit, email us within 7 days and we'll refund you. No hoops, no awkward forms.
What if I buy and realize it's not right for me?
If you’re ready to stop guessing, charge for strategy, and build a design business that actually works—
you need a system.
You don’t need more tutorials.
$
$
$
$
$
$
$
$
399
two payments of
$219
$
199
six Payments of
$89
Enroll Today
799
one payment of
$397
Enroll Today
$
$
Enroll Today
© 2026 Davey & Krista | ALL RIGHTS RESERVED
Cristina Arce
“I have a university degree in graphic design, and I can honestly say this course delivered incredible value for me.”
Stephanie Thomas
“ This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do.”