Stop Guessing. Start Designing Like a Real Brand Designer.
Brand Design Academy
This course teaches you the full brand identity process — from getting your first clients to delivering polished brand systems — so you can stop winging it, stop undercharging, and build a real design business
now enrolling
Kodak portra 400
Kodak portra 400
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Kodak portra 400
Kodak portra 400
A strategic framework that tells you *what to do*, *why it works*, and *how to repeat it* — every single time.
You’ve tried it all
Design brands and websites rooted in strategy (not trends)
Use color, typography, spacing, and layout with confidence
Build an identity system — not just a logo
The Canva templates, the YouTube tutorials, the duct-taped systems...
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Lead clients through a smooth, repeatable process from start to finish
Inside this Brand Course, you’ll learn how to:
Present your work clearly so clients trust your decisions
- You want to offer brand design but aren't sure where to start
- You want your work to feel polished, intentional, and high-end
- You want a real brand identity process you can repeat for every project
- You want to build a portfolio you’re proud to show (and that attracts the right clients)
No hustle culture.
Just a proven framework.
Who is this for?
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Choosing colors and fonts based on vibes instead of intention
Feeling unsure how to explain or defend your design decisions
Not knowing what to charge—or why you’re charging it
The issue isn’t your creativity.
**It’s the lack of a clear brand design process to guide your work.**
Right Now Design Feels Like:
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The Framework
Strategy is what separates struggling designers from booked‑out studios.
Kodak portra 400
Kodak portra 400
Enroll Today
The difference between “pretty design” and professional brand work is strategy.
Brand Design Academy teaches you a clear, repeatable framework for designing brand identities—so you’re never guessing your way through a project again.
Not trends.
Not random inspiration.
Not “hope this works.”
You’ll learn how to:
✔️ Start every brand with a clear strategy and direction
✔️ Make design decisions you can explain with confidence
✔️ Build a full identity system—not just a logo
✔️ Present your work professionally so clients trust your process
✔️ Deliver polished brands that feel intentional and high-end
No design degree.
No experience required.
This system meets you where you are — whether you’re opening Illustrator for the first time or refining a studio that’s already booking clients.
Want in on a secret?
The average brand identity starts at $2,500+ (many designers charge a LOT more than this.)
This course is $400.
That means you can earn your investment back with just ONE brand project.
And everything after that?
Profit.
One client can pay for the course.
Two clients can change your income.
And a repeatable process can change your entire confidence as a designer.
Because once you know how to design a full brand identity from start to finish…
You’re not guessing anymore. You’re leading.
Option B:
Follow a proven framework.
Learn the strategy behind great brand design.
Make decisions with clarity (and explain them with confidence).
Build a process you can repeat for every client.
And finally feel like a real brand designer—because you have a system.
This brand course is the shortcut between those two paths.
Option A:
Keep guessing.
Starting every project from scratch.
Tweaking endlessly and hoping it looks “professional enough.”
Pricing based on what feels safe.
And wondering if you’re actually cut out for this.
That path costs you time, confidence, and momentum—every single project.
Andrea Laube
“Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn’t feel overwhelming—it just felt clear and practical.
WHAT PEOPLE ARE SAYING
learn to create brands like thse
Inside this Brand Course, you’ll learn how to:
✔ Design full brand identities with strategy—not guesswork
✔ Use color, typography, spacing, and layout with confidence
✔ Create a cohesive identity system (not just a logo)
✔ Present your work clearly so clients trust your process
✔ Build a portfolio that helps you start booking brand clients
✔ Package, price, and run brand projects like a professional
You don’t just learn design.
You learn a clear, repeatable brand process you can use for every project.
Brand Design Academy
introducing
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Inside the Course
If you’ve ever worried you’re not a “real designer” because you didn’t go to school for this—this is the missing piece.
You’ll learn the foundations of strong, professional design:
- Core design principles so your work feels intentional (not accidental)
- Typography, color, and layout systems that look polished and cohesive
- Composition, hierarchy, and spacing so every element has a purpose
- How to tell the difference between “good” and “great”—and when a design is actually done
This isn’t about trends.
It’s about making your designs work.
I'm ready to
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MOdules
the course
• Use color, typography, layout, and spacing with intention
• Build visual systems that guide users and support conversion
• Move from “pretty” to purposeful design decisions
Elements of Design
MODULE THREE
• Create a professional process clients trust
• Position your website to sell for you
Studio CEO Essentials
MODULE ONE
MODULE TWO
• Build strategic brand concepts—not just logos
• Present and refine work without endless revisions
• Deliver polished brand assets clients love
Brand & Logo Design
• Plug into done-for-you templates so you’re not starting from scratch
• Use proven tools and worksheets to guide every brand project
• Spend less time guessing—and more time designing with confidence
Bonuses
MODULE Six
MODULE FOUR
• Get found online without doing “all the platforms.”
• Create content that drives inquiries—not just engagement
• Build visibility systems that don’t rely on hustle
Marketing for Designers
• Work through real-world design scenarios
• Create diverse, strategic projects you’re proud to show
• Build confidence through guided practice
Portfolio Projects
MODULE FIVE
This content isn’t taught inside Get Paid to Customize or Design & Sell Showit Templates.
It *is* included inside Design Strategy School—but we know that course is a big commitment.
So we pulled out these specific lessons to create a focused brand course for designers who want to add brand identity design (without enrolling in the full academy).
What’s the difference between this course and your other designer courses?
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Get paid to be creative… while enjoying these bonuses:
Hard to Forget Bonuses
*warning*
When you join, you’re getting more than the course—you’re getting a complete, done-for-you design ecosystem.
Inside, you’ll have access to the same tools and systems we use in our studio: client workflows in ClickUp, pricing and offer frameworks, strategic email templates, brand presentations, portfolio tools, AI-powered design prompts, stock image systems and more to that keep projects running smoothly.
Each bonus is designed to do one thing: remove guesswork.
Together, they save you time, elevate the quality of your work, and help you show up like a seasoned professional—without rebuilding your process from scratch.
$2000+ worth of bonus tools & templates
YES, please! Sign me up for these
Limited Time Bonuses
Your investment for
Brand Design Academy
You could spend months (or years) piecing together brand design from random tutorials.
Or?
Yes, that's a $2799 value.
5 Value-Packed Course Modules ($799 value)
14+ Bonuses (templates, AI tools, worksheets, guides + MORE!) - $2000+
Enroll today and get:
Because we believe great design starts with the fundamentals—and should actually support a profitable business—we’re giving you the full Brand Design Academy experience, including every bonus, for just:
$
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$
$
$
$
$
$
$
399
two payments of
$
199
six Payments of
Enroll Today
799
one payment of
Enroll Today
$
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Enroll Today
Try the framework. See how it feels.
If you don’t walk away with more clarity, confidence, and direction in the first 14 days, you don’t keep it.
That’s on us.
Money back guarantee
14
DAYS
We’ve built multiple successful creative businesses by combining strong design with even stronger strategy.
Through years of hands-on client work, experimentation, and refinement, we built a design business that consistently attracts aligned clients, commands premium rates, and supports real life outside of work. Not by chasing trends—but by mastering the fundamentals of design, systems, and strategy.
We still remember second-guessing our pricing, our process, and whether we were “doing it right.” Now? We run a studio with clear frameworks, repeatable workflows, and confidence in every design decision.
Over the last 10+ years, we’ve refined a proven system for building strategic brands, high-converting websites, and profitable design businesses. Design Strategy School is where we hand that system over to you—without the guesswork, burnout, or trial-and-error.
We’re Davey & Krista—marketing strategists, designers, and entrepreneurs
FAQ
next question —
Yes! As soon as you enroll, you'll receive access to the ENTIRE course. We know life is busy and we want you to be able to work through this as fast or as slow as needed.
Upon enrollment, you'll receive lifetime access to your course. As long as we're in business and this course is online, you'll receive access.
Do I get immediate access?
next question —
This course takes you through our EXACT process to start + scale a brand design business. We dive into the fundamentals of design and then we'll walk through creating a brand (from scratch). We cover everything from how to get your first client, to collecting content, contracts, the launch process and SO MUCH MORE!
What’s included in the course?
next question —
Yes — but with an important distinction. This course isn’t a generic “how to start a business” overview. It teaches you how to run a profitable, sustainable design business with real systems behind it. You’ll learn how to think strategically about your offers, pricing, client experience, workflows, marketing, and growth — not just how to design pretty things.
Will this teach me to run a business?
next question —
Definitely not! While we might not recommend the course if you have zero creative bones in your body, as long as you have a general sense of aesthetics, we think you'll do great!
Do I need to be a designer to take this course?
next question —
Nope — you don’t need to be an expert in either before you start. This course is designed to meet you where you are. We walk you through how to use Illustrator in the context of real design work, so you’re learning what matters as you go — not getting lost in unnecessary tools or features.
If you’re brand new, you’ll gain a solid foundation and confidence quickly. If you already have experience, you’ll refine your process, work faster, and understand why you’re doing things the way you are.
Do I need to know how to use Illustrator before taking this course?
next question —
Yes — beginners are absolutely welcome. This course is designed to meet you where you are, even if you’re brand new to design or business. We start with the fundamentals and build step by step, while still offering depth and strategy for those who already have some experience.
Is this course for beginners?
next question —
Yes. This course is just as valuable for experienced designers. If you already know how to design, it will help you refine your process, strengthen your strategy, and run your business more intentionally—so your work feels clearer, more confident, and easier to sell.
Is this course for experienced designers?
next question —
You don’t need much to get started. You’ll need a computer, a reliable internet connection, and Adobe Illustrator (or a willingness to learn as you go). We also use tools like Canva, ClickUp, and email platforms in certain lessons, but free or trial versions are usually enough to follow along. Everything else — templates, systems, and guidance — is included inside the course.
What tools and supplies will I need for this course?
next question —
Honestly, we aren't sure! It's very likely that we'll open enrollment later this year, but we don't have a date in mind yet.
If you're interested in enrolling in this course, now is the time!
Will this course be open again soon?
If you’re ready to stop guessing, charge for strategy, and build a design business that actually works—
you need a system.
You don’t need more tutorials.
$
$
$
$
$
$
$
$
399
two payments of
$
199
six Payments of
Enroll Today
799
one payment of
Enroll Today
$
$
Enroll Today
© 2026 Davey & Krista | ALL RIGHTS RESERVED
Cristina Arce
“I have a university degree in graphic design, and I can honestly say this course delivered incredible value for me.”
Stephanie Thomas
“ This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do.”