Case Study
Chancey Charm
Chancey Charm Weddings is a wedding planning business with locations around the United States. They wanted to elevate the look and feel of their brand and website while remaining conversion-focused. Sarah, the founder of Chancey Charm Weddings, hired us to make sure that happened.
Sarah Chancey needed to find designers who could elevate the look of Chancey Charm Weddings while remaining focused on conversion. It was especially important that the website be optimized for search engines as that’s one of their primary sources of leads.
THE STACK
Whitehaven from Davey & Krista
Website Platform:
WordPress / Elementor
Main Cart: WooCommerce
Sales Pages: ThriveCart
Advertising: Facebook & Google
Countown Timer: Deadline Funnels
WHY DID YOU DECIDE TO USE WordPress?
SEO Flexibility
Built-In Cart System
Ability to house & organize a large website
I’ve always been creative at heart which is why I chose to pursue a degree in Interior Design from the University of Georgia. After graduating, I was drawn to working in creative fields like catering and floral design which only stoked my passion for the wedding and events industry.
I started Chancey Charm almost a decade ago in Denver, Colorado, after working in corporate marketing, with a desire for creative freedom, personal flexibility, and a strong desire to build a business I loved. Chancey Charm has since grown into a national wedding planning and design brand with over thirty planners in cities across the US. I also run a Wedding Planner Academy under Chancey Charm, where I share my knowledge of the industry with aspiring planners.
My life mission statement is to help women have a creative career they love, with freedom and flexibility to focus on their faith and family.I strive to achieve that mission daily with the Chancey Charm team.
THE STACK
I’ve worked on the current Chancey Charm site for years. And, recently found myself in a rut, trying to get it updated on my own. I was stressed out, and unhappy with the look I had. I knew we were most likely losing potential business as well, since it was not conversion focused. When I found Davey and Krista, it was an instant connection and relief. I knew that I could completely hand over my site to them and trust them to build something that better represented the brand than I could ever imagine up on my own. They met and exceeded that expectation!
Since launching our new site, I’ve seen an uptick in higher budget leads, which is our target client. I know that Krista’s design is making a difference for us because it really synced perfectly with our brand and highlights our designs. I’m seeing several leads come in online regularly with budgets over 100k for their wedding. We’ve always received a few of these, but the increased conversion of our target client is undeniable since our re-launch. In fact, we’ve been able to raise our minimum budget and charge more, more often! I’m so grateful for Krista, Davey, and their team’s investment in our business.
THE STACK
It’s easy to find a web designer who can create something beautiful. It’s hard to find one that can create a beautiful site that is also optimized for online searches AND conversions. When I started working with Krista and Davey, I could tell that they really knew the front and back end of the website building process. Optimization for search is very important to my business (as it should be in any business) and their expertise assured me that those needs would be taken care of along with a stunning website.
I have been blown away by their attention to detail and a true heart for an excellent site, front and back! They helped me clean up ten years of images and content that was slowing my site down, took the time to teach me strategies to avoid a slow site in the future, and handed me something that will rank on Google even higher than my original site. These guys are a find!
That said, my favorite aspect of the new site is the easy to view and update galleries on our location pages. This had been a really sore spot in our past site design and there is no doubt that these will load faster and help our online visibility, conversion, and rank!
Is there anything else you think people considering re-designing their website should know?
Three of our favorite
Conversion-Focused Improvements:
- Pages that specifically target Chancey Charm Wedding locations. This is beneficial for visitors from those locations and for search engines.
- The homepage clearly focuses potential wedding planner clients, but the Wedding Planner Academy is still easy to access for those looking.
- The use of live chat and urgency tools like a countdown timer on the Wedding Planner Academy sales page.
Contact Us
GET IN TOUCH WITH DAVEY & KRISTA
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