Process

In this post we’re covering why you need to create a marketing plan to launch your website and the elements that should be part of any website launch plan. You can even use this as a template for your next website launch!

Today we are chatting through our process for discovery calls: What we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. […]

Branding tends to be a big buzzword in the business world. Especially the creative business world.

But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?

Today we’re diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don’t think the tools are replacing […]

One of the most effective ways to build trust and create a loyal following is to leverage an email welcome sequence.

These sequences typically consist of a series of automated emails that are triggered upon a user signing up for a newsletter or opting in to receive emails from a business. The reason businesses create them is simple: they work! An effective welcome sequence can build trust, establish a connection with subscribers, and move them towards a purchase decision.

By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer’s arsenal, and can help to drive conversions, build relationships, and increase revenue.

We’ve been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren’t thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at some point.

Today’s episode, however, focuses on one simple way that we were able to get more engagement on social media while also increasing the amount of referral traffic from our social channels to our website. This episode is all about writing effective hooks. It’s one of those simple tweaks that can make a big difference.

When it comes to creating a logo, a lot of new business owners tend to overthink things. They look at brands like Amazon with the arrow that not only represents their quick ship delivery service but also mimics a smile (indicating customer satisfaction,) and think that in order for their business to be successful, they […]