Build a Strategic Brand & Website Design Studio That Attracts Better Clients and Pays You What You’re Worth
Design Strategy School
Design Strategy School is a complete, step‑by‑step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.
Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.
now enrolling
Kodak portra 400
Kodak portra 400
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Kodak portra 400
Kodak portra 400
have you seen this?
This isn’t about trends.
It’s about building a business that lasts.
You’ve tried it all
Build systems that scale with your life
Charge confidently for strategy—not endless revisions
Book clients who trust your process and pay on time
Design brands and websites that actually convert
The Canva templates, the YouTube tutorials, the duct-taped systems...
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Work fewer projects at higher rates
Inside Design Strategy School, you’ll learn how to:
Copy-and-Paste Canva Brand Style Guide
- 6 distinct aesthetic directions (Modern Romance, Serene, Playful, Vintage, Rustic, and more)
- Pre-styled font pairings (headlines, subheads, and body text)
- Coordinated color palettes with HEX, RGB, and CMYK codes
- Mood boards that show you how everything comes together in real life
Whether you’re designing websites, templates, social content, or client brand kits, this Canva-based guide helps you create cohesive visuals that feel as good as they look—without starting from scratch.
Perfect for new and aspiring designers looking to learn what works—and why.
class GIFT
Grab your Copy & Paste Canva Template Below
FREE 24 PAGE CANVA GUIDE
FREE TEMPLATE
- You’re tired of winging every project and second‑guessing your work
- You want a repeatable system instead of starting from scratch every time
- You’re ready to charge for strategy—not just execution
- You want clients who respect your expertise and your boundaries
- You want a business that supports your life—not consumes it
No hustle culture.
Just a proven framework.
Who is this for?
Enroll Today
Pricing based on fear instead of confidence
Clients questioning your decisions—or ghosting entirely
A business that runs *you*, instead of the other way around
The issue isn’t your creativity.
**It’s the lack of a strategic system behind your design.**
Right Now Design Feels Like:
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The Framework
Strategy is what separates struggling designers from booked‑out studios.
Design Strategy School gives you the exact framework we use to run a profitable, strategic design studio.
Not trends.
Not guesswork.
Not “hope this works.”
You’ll learn how to:
✔️ Design with intention and confidence
✔️ Package and price your services profitably
✔️ Lead clients through a clear, professional process
✔️ Deliver brands and websites that convert—not just look good
Kodak portra 400
Kodak portra 400
Enroll Today
No design degree.
No experience required.
This system meets you where you are — whether you’re opening Illustrator for the first time or refining a studio that’s already booking clients.
Want in on a secret?
Earn $4,500+ per brand + website project (many designers charge a LOT more than this!)
Build a six-figure income working part-time
Two to three projects per month = $9k–$13k in revenue, which adds up quickly.
Cut your project time in half
Our system shows you how to launch sites in weeks instead of months, so you serve more clients without burning out.
Gain confidence to book clients consistently
We’ll walk you through discovery calls, proposals, and marketing strategies so you can land clients with confidence—not just hope they say yes.
Option B:
Adopt a proven framework.
Design with intention.
Price with clarity.
Lead clients with confidence because you know why your work works.
Design Strategy School is the shortcut between those two paths.
Option A:
Keep winging it.
Pricing based on gut feeling.
Second-guessing your designs.
Hoping clients trust your process—without having one.
That path costs you time, confidence, and money every single project.
Andrea Laube
“Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn’t feel overwhelming—it just felt clear and practical.
WHAT PEOPLE ARE SAYING
learn to create brands like thse
Inside Design Strategy School, you’ll learn how to:
✔ Design brands and websites rooted in strategy—not trends
✔ Build offers that feel aligned and profitable
✔ Create a portfolio that attracts premium clients
✔ Sell your work with confidence (without feeling salesy)
✔ Deliver a polished client experience with repeatable systems
✔ Explain your design decisions like a creative director
You don’t just learn design.
You build a business blueprint you can reuse again and again.
Design Strategy School
introducing
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Inside the Course
If you’ve ever worried you’re not a “real designer” because you didn’t go to school for this, this is the missing piece.
You’ll learn the foundations of high-level design:
- Core design principles so your work looks intentional, not accidental
- Typography, color, and layout systems that feel polished and professional
- Composition, hierarchy, and spacing so every element has a purpose
- How to tell the difference between “good” and “great” design—and when a design is actually done
This isn’t about trends.
It’s about making your designs work.
I'm ready to
ENROLL NOW
Stephanie Thomas
“I didn’t go to design school, so learning directly from Krista about how she applies design principles to website design and branding gave me clarity and confidence I hadn’t had before.”
WHAT STUDENTS ARE SAYING
MOdules
the course
• Use color, typography, layout, and spacing with intention
• Build visual systems that guide users and support conversion
• Move from “pretty” to purposeful design decisions
Elements of Design
MODULE THREE
• Create a professional process clients trust
• Position your website to sell for you
Studio CEO Essentials
MODULE ONE
• Master the core principles that make designs feel intentional and high-end
• Train your eye so you can confidently say why something works
• Apply these fundamentals to brands, websites, and templates
Design Principles
MODULE TWO
• Get found online without doing “all the platforms.”
• Create content that drives inquiries—not just engagement
• Build visibility systems that don’t rely on hustle
Marketing for Designers
MODULE SIX
• Build strategic brand concepts—not just logos
• Present and refine work without endless revisions
• Deliver polished brand assets clients love
Brand & Logo Design
MODULE FOUR
• Create Showit websites with strategy and structure
• Manage website projects from start to launch
• Deliver sites that look good and convert well for your clients
Customize a Showit Site
MODULE FIVE
• Work through real-world design scenarios
• Create diverse, strategic projects you’re proud to show
• Build confidence through guided practice
Portfolio Projects
MODULE NINE
• Start and grow a healthy email list from scratch
• Create lead magnets that actually convert
• Set up automated sequences that build trust and sell
Build Your Mailing List
MODULE SEVEN
You don’t need to master everything at once.
Each module builds on the last—so you’re always focused on the next right step, not everything all at once.
Paid Advertising
MODULE EIGHT
• Design ads that feel aligned with your brand
• Understand targeting, audiences, and tracking
• Use ads as a tool to increase revenue
If you’ve been eyeing both, here’s what you need to know:
The Get Paid to Customize course is all about customizing Showit templates for clients — client process, discovery calls, pricing, customizing the design, and getting your first 1:1 clients.
Design Strategy School includes all of that and teaches you the why behind design. You'll go deep into brand strategy, the principles and elements of design, portfolio-building projects, website customization, marketing, and even paid ads.
It’s for the designer who doesn’t just want to follow templates — but understand how to think like a designer, build a brand, and create original work they’re proud of.
On the other hand, our Design & Sell Showit Templates course is totally separate. That course teaches you how to create templates and sell them in your shop — it’s focused on passive income and product-based strategy.
In short? Design Strategy School is the most comprehensive path if you want to build a profitable design business from the ground up.
What’s the difference between this course and your other designer courses?
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The short answer? Design Strategy School includes everything from the Get Paid to Customize Showit Templates course — and so much more.
Get paid to be creative… while enjoying these bonuses:
Hard to Forget Bonuses
*warning*
When you join, you’re getting more than the course—you’re getting a complete, done-for-you design ecosystem.
Inside, you’ll have access to the same tools and systems we use in our studio: client workflows in ClickUp, pricing and offer frameworks, strategic email templates, brand presentations, portfolio tools, AI-powered design prompts, stock image systems, grid frameworks, Showit template licenses, launch graphics, and backend processes that keep projects running smoothly.
Each bonus is designed to do one thing: remove guesswork.
Together, they save you time, elevate the quality of your work, and help you show up like a seasoned professional—without rebuilding your process from scratch.
$6000+ worth of bonus tools & templates
YES, please! Sign me up for these
Limited Time Bonuses
Designer Directory Listing
Here’s how that works:
- We regularly receive overflow inquiries that we can’t take on
- Those inquiries are shared with designers in our directory
- Being listed gives you additional visibility and potential client leads
Your first year in the directory is included.
After that year, you’ll have the option to remain listed for $50 per year.
There’s no obligation—just an opportunity for continued connection and referrals once you’ve completed the course.
Value $249
included!
Yes, we’re giving you 20+ BONUSES on top of this all-inclusive course. A gift! Us to you. Completely yours when you join today.
YES, please! Sign me up for these!
FREE FOR YOU
Total Value: $6,415
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Your investment for
Design Strategy School
You could spend months (or years) hacking together a piecemeal brand & website design strategy. Or? You could swipe our proven system and start growing your list today.
Yes, that's a $8999 value.
9 Value-Packed Course Modules ($2999 value)
20+ Bonuses (templates, AI tools, worksheets, guides + MORE!) - $6000+
Enroll today and get:
Because we believe great design starts with strategy—and should actually support a profitable business—we’re giving you the full Design Strategy School experience, including every bonus, for just:
Try the framework. See how it feels.
If you don’t walk away with more clarity, confidence, and direction in the first 30 days, you don’t keep it.
That’s on us.
Money back guarantee
30
DAYS
We’ve built multiple successful creative businesses by combining strong design with even stronger strategy.
Through years of hands-on client work, experimentation, and refinement, we built a design business that consistently attracts aligned clients, commands premium rates, and supports real life outside of work. Not by chasing trends—but by mastering the fundamentals of design, systems, and strategy.
We still remember second-guessing our pricing, our process, and whether we were “doing it right.” Now? We run a studio with clear frameworks, repeatable workflows, and confidence in every design decision.
Over the last 10+ years, we’ve refined a proven system for building strategic brands, high-converting websites, and profitable design businesses. Design Strategy School is where we hand that system over to you—without the guesswork, burnout, or trial-and-error.
We’re Davey & Krista—marketing strategists, designers, and entrepreneurs
- ANNA W.
There are so many steps involved, and this course breaks them all down beautifully. Krista guides you through every detail, from finding and booking clients, gathering the necessary content, and designing the site to delivering the final product. It’s thorough and she makes sure nothing gets overlooked!
“Krista guides you through every detail.”
- Liz Houston
If you're still new and don't have a lot of templates of your own just yet, you can actually start with a couple of your own templates and then offer to customize other people's templates, as long as you're comfortable and confident in the way they've built them. Your template customization service really can grow right along with you and your business.
“This course can be your next step no matter where you're coming from.”
- Tammy Hooker
If you’re serious about growing your business, having a system in place to guide a prospect from stranger to new client is vital, and this course can give you a step-by-step process to not only help you land the client but create an experience clients will love to talk about.
“not only help you land the client but create an experience clients will love to talk about.”
- Brittany Slocum
If you want guidance and advice from a true pro with an undeniable amount of experience, this is a no brainer. For the price you’re getting access into an entire successful business model and insight into Krista’s brain as a designer.
“you’re getting access into an entire successful business model and insight into Krista’s brain as a designer.”
are in!
the votes
FAQ
next question —
Yes! As soon as you enroll, you'll receive access to the ENTIRE course. We know life is busy and we want you to be able to work through this as fast or as slow as needed.
Upon enrollment, you'll receive lifetime access to your course. As long as we're in business and this course is online, you'll receive access.
Do I get immediate access?
next question —
This course takes you through our EXACT process to start + scale a brand and website design business. We dive into the fundamentals of design and then we'll walk through creating a brand (from scratch) and bringing a Showit website to life. We cover everything from how to get your first client, to collecting content, contracts, the launch process and SO MUCH MORE!
What’s included in the course?
next question —
Yes — but with an important distinction. This course isn’t a generic “how to start a business” overview. It teaches you how to run a profitable, sustainable design business with real systems behind it. You’ll learn how to think strategically about your offers, pricing, client experience, workflows, marketing, and growth — not just how to design pretty things.
Will this teach me to run a business?
next question —
Definitely not! While we might not recommend the course if you have zero creative bones in your body, as long as you have a general sense of aesthetics, we think you'll do great!
Do I need to be a designer to take this course?
next question —
Nope — you don’t need to be an expert in either before you start. This course is designed to meet you where you are. We walk you through how to use Showit and Illustrator in the context of real design work, so you’re learning what matters as you go — not getting lost in unnecessary tools or features.
If you’re brand new, you’ll gain a solid foundation and confidence quickly. If you already have experience, you’ll refine your process, work faster, and understand why you’re doing things the way you are.
Do I need to know how to use Showit or Illustrator before taking this course?
next question —
Definitely not! Showit is a 100% drag and drop editor - zero code required (unless you want to add some!)
Do I need to know how to code?
next question —
Yes — beginners are absolutely welcome. This course is designed to meet you where you are, even if you’re brand new to design or business. We start with the fundamentals and build step by step, while still offering depth and strategy for those who already have some experience.
Is this course for beginners?
next question —
Yes. This course is just as valuable for experienced designers. If you already know how to design, it will help you refine your process, strengthen your strategy, and run your business more intentionally—so your work feels clearer, more confident, and easier to sell.
Is this course for experienced designers?
next question —
You don’t need much to get started. You’ll need a computer, a reliable internet connection, and access to Showit and Adobe Illustrator (or a willingness to learn as you go). We also use tools like Canva, ClickUp, and email platforms in certain lessons, but free or trial versions are usually enough to follow along. Everything else — templates, systems, and guidance — is included inside the course.
What tools and supplies will I need for this course?
next question —
Honestly, we aren't sure! It's very likely that we'll open enrollment later this year, but we don't have a date in mind yet.
If you're interested in enrolling in this course, now is the time!
Will this course be open again soon?
If you’re ready to stop guessing, charge for strategy, and build a design business that actually works—
you need a system.
You don’t need more tutorials.
© 2026 Davey & Krista | ALL RIGHTS RESERVED
Cristina Arce
“I have a university degree in graphic design, and I can honestly say this course delivered incredible value for me.”
Stephanie Thomas
“ This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do.”