We create brands and websites for photographers, planners, and other creatives who want to go beyond pretty to create an experience for their community. We learned through launching a number of successful businesses that the best brands and websites encourage people to take action. They invite them into a story, educate and serve, and transform.
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One of the most exciting parts about launching The Palm Shop is seeing other creatives turn our site’s templates into beautifully customized designs that match their brand. We’re so excited about the way Philadelphia photographer Caroline Morris’ Monterey site turned out!
Tell us a little bit about yourself! What do you do, how did your business begin?
Hi there! I’m Caroline, an international wedding photographer based out of Pennsylvania. I started this crazy journey of starting a photography business about four years ago and I quit my job last year to pursue it full-time! It has been quite a rollercoaster, but I wouldn’t change a thing. My business began immediately after I graduated from Temple University with a degree in Psychology. I always knew I wanted to help people — but I wasn’t exactly sure how I wanted to do that. I lost my father about 14 years ago and some of my greatest possessions are the few photographs that I have of us together and I feel so much joy and gratitude when I look at them. That is why I am a photographer – to give people moments! Once I picked up my camera, my life finally “clicked” …no pun intended!
What is it about your brand (or business) that makes it unique?
My brand is unique because of the experience that I give my clients. I build friendships that last beyond their wedding day and I create an environment where my couples feel comfortable and confident in front of the camera!
Why did you decide to re-design your site?
I decided to re-design my site for a few reasons. First, I wanted to update to Showit 5 for the awesome SEO capabilities and the mobile-friendly site. Second, I wanted to create a clean and fresh look to attract more high-end clients! I wanted my site to reflect my personality too! I am so happy with the results.
What was your favorite part of the re-design process?
My favorite part of the re-design process was working with Krista and the Showit team. I always have a million questions because I am a perfectionist and everyone was so sweet and replied to my (many!) emails lighting fast.
Is there anything you think other people considering using a Palm Shop theme should know?
The most important thing you can do as a business owner and entrepreneur is to invest in yourself! Having a professional site that reflects who YOU are and not just the product you’re selling is so important.
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