BTB Episode 40: The Recipe for a Successful Pitch

Today’s guest is communications coach and strategist Lauren Carnes. Lauren helps creative and lifestyle brands bridge the gap between imagery and copywriting. And her marketing, PR, and social media background includes experience working alongside some major brands.

She is sharing the recipe for a successful pitch. We chat about what exactly that means, and everything from setting yourself up for success through tips for the actual pitch itself.

More about Lauren Carnes:

With a background in public relations and social media marketing, Lauren has always been a lover of telling great stories. For 6 years she worked alongside international brands including Nike, Airstream, the John Maxwell Company, and Chick-fil-A in defining unique elements of their stories and serving as their brand voice through digital, print, and in-person engagements.

In 2014, she made the leap to launching Lauren Carnes Photography serving couples, creatives, and foodies through wedding, branding, and food photography. After successfully growing her photography business, she focused on merging her two creative passions into one business by coaching creatives on consistent brand voice, marketing & sales strategies, and imagery.

Since then, she’s worked alongside brands like the Rising Tide Society & HoneyBook, Natalie Franke, Megan Martin Creative, Rachel Allene, Creme Brands, Creative at Heart, and more, infusing communications strategy and consistency into a variety of brand elements. When she’s not in the office, she can be found cooking, hosting friends, or exploring new cities with her husband, Chip, son, Oliver, and their fur-baby, Sophie.

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