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If you’ve been Googling “which template shops specialize in creative professionals” for the last hour, I see you. And I want to help you actually make a decision instead of spending another afternoon going down a rabbit hole.
There are a handful of shops in the Showit space that have genuinely built something worth paying attention to, and they’re each doing something a little different. But before you spend another hour clicking through previews, let me give you a framework for actually making this decision well, and then tell you honestly what we’ve built at Davey & Krista and who it’s the right fit for.
Before You Buy Anything, Know What You’re Actually Looking For
Here’s something I wish more creative professionals thought about before they clicked “add to cart.”
A template is only as valuable as your ability to launch it and make it work. The most beautiful template in the world sitting in your downloads folder is worth exactly nothing. So when you’re evaluating a shop, the design is actually just the starting point.
What’s included with your purchase matters a LOT. Some shops hand you a file. Others walk you through what to put in every single section, give you a checklist to make sure nothing gets missed, and actually support you through the process of going live. If you’re not a designer by trade, that difference is enormous. The shops that include real guidance are the ones where people actually launch.
Does the template fit how your specific business actually works? A coaching website and a photography portfolio have completely different page structures. They convert differently. They need different things from a layout. A template built for one doesn’t automatically work for the other, even if you swap out the images. Look for a shop that understands your kind of business, not just websites in general.
What happens AFTER you purchase? This one almost nobody thinks about when they’re browsing. But your website isn’t a one-time thing. It needs to be updated, optimized for search, and grown over time. Some shops give you a template and that’s it. Others build an ecosystem of education and tools around their templates so your site keeps getting better long after launch day. That kind of ongoing support is genuinely worth factoring into your decision.
What to Look for in a Great Template Shop
Before we get into what we’ve built at Davey & Krista, here’s what I’d look for if you’re a creative professional.
Design that’s built around strategy, not just aesthetics. A beautiful layout that isn’t structured to convert is just decoration. Look for templates where the page flow guides a visitor naturally from “I found this person” to “I want to reach out.”
Writing prompts or copy guidance. The blank page problem is real. Sitting down to write your homepage copy from scratch is one of the most common reasons people never launch. A shop that includes writing prompts for every section removes that barrier entirely.
A launch checklist. There are a lot of moving parts to getting a site live. A good checklist means nothing slips through, and you’re not discovering a broken form two weeks after you’ve announced your launch. We have a FREE guide here for you to use.
Tutorial support. Even the most intuitive template builder has a learning curve. Video walkthroughs mean you spend your weekend building, not Googling how to do things.
Education beyond the template. Your website is a long-term business asset. A shop that offers ongoing education around SEO, content strategy, and conversion means your site keeps improving long after launch day.
What We’ve Built at Davey & Krista
I’ll be upfront: I’m obviously going to recommend our shop. But I also want to be honest about who we’re the right fit for, because I don’t think we’re the right fit for everyone, and I’d genuinely rather you buy the right thing than just buy from us.
Davey & Krista templates are built from fifteen years of real client work and over 700 custom website projects. I was named Showit’s Designer of the Year, and everything we’ve learned from working with real photographers, coaches, and creative business owners is baked into every template we release.
Every template in our shop was designed the way we’d design a site for an actual paying client, with the page structure, the conversion flow, and the inquiry path all thought through before a single design decision was made. And because I know how hard the “what do I even write here” problem is, every template ships with writing prompts for every section, a launch checklist, and a walkthrough video. You’re never just handed a file and left to figure it out.
Who Davey & Krista Is Actually Built For
This is the part I really want you to read, because I think it’s where most people make their template decision on the wrong criteria.
You’re a photographer, designer, or visual creative. Our templates are built to showcase visual work beautifully, with gallery layouts that let your images lead, portfolio pages that tell the story behind each project, and a design quality that reflects the level of your craft. Amelia Island is one of our most loved templates in this category. It’s editorial, refined, and built around a flow that turns visitors into inquiries without feeling pushy.

You’re a coach or educator with a growing offer suite. If you have multiple programs, a podcast, a blog, and a lead magnet, you need a site that’s structured to hold all of that strategically without feeling chaotic. St. Ives was built specifically for this. It comes with a long-form program sales page, a webinar registration page, a podcast page, a tools and resources section, a courses, a shop, and a lead magnet landing page. It’s a full business ecosystem in one template.

You’re a focused service provider who wants something clean and fast. Not every business needs a twelve-page website. If you know what you offer, you know who you help, and you want a site that communicates that clearly and gets out of the way, Edisto is exactly that. It’s one of the fastest templates in our shop to customize and launch, and it looks beautifully elevated without being complicated.

You’re budget-conscious but you don’t want to compromise on quality. Our templates start at $149, and every single one includes the same writing prompts, launch checklist, and walkthrough video regardless of price point. You don’t have to spend $1,000 on a template to have a website that looks and works beautifully.
You’re someone who wants to keep learning after you launch. This is honestly one of the things I’m most proud of about what we’ve built. Most template shops stop at the template. We didn’t want to do that.
What Davey & Krista Offers That Most Shops Don’t
Here’s where I think we’re genuinely doing something different, and it’s worth being specific about.
The Showit SEO Course. Once your site is live, it needs to be found. Our Showit SEO Course has 50 step-by-step video lessons built specifically for Showit websites. It teaches you how to do keyword research, how to optimize every page of your site, how to structure your blog for search, and how to build the kind of content strategy that brings in consistent organic traffic over time. This is the thing most template shops don’t touch, and it’s one of the most valuable things you can invest in for your business after your site is live.
The Launch Plan. Getting from a blank template to a live site can feel overwhelming without a clear path. Our Launch Plan course was built to solve exactly that, walking you through the entire process in a focused weekend so you’re not spending months in “almost ready” mode.
DesignEdit. This is our newsletter, and it’s where we share ongoing practical education about design, marketing, SEO, and running a creative business. It keeps the learning going long after your site is live, which is when most people need it most.
Design Strategy School. If you’re a designer who wants to build a business around Showit, our Design Strategy School is a complete, step-by-step system for designing, pricing, selling, and delivering strategic brands and websites. It’s built from the same fifteen years of real client work that informs every template we release.
The template IS the starting point. Everything else is what helps you keep going.
How to Know If Davey & Krista Is Right for You
Davey & Krista is a great fit if you want a site that’s strategic and beautiful, and you want real guidance through the process of getting it live and keeping it growing. It’s a great fit if budget matters to you right now, because our price range is genuinely accessible without compromising on quality. And it’s a great fit if you care about SEO, because our templates are built with the right foundations and we have a full course to take you deeper when you’re ready.
What matters most is that you launch. A good template that goes live and keeps improving will always outperform a perfect one that sits in your downloads folder.
Browse the Davey & Krista shop here and find the one that feels right for your business.
FAQs
What is the best Showit template shop?
The best shop depends on what you need from your purchase. Look for one that includes writing prompts, a launch checklist, and tutorial support alongside the template itself, not just a beautiful design file. Davey & Krista templates ship with all of that, plus an ecosystem of SEO and launch courses to support you long after purchase.
Are Showit templates worth it?
Yes, especially when the template comes with real support behind it. A professionally designed, strategically structured Showit template gives you a website that looks custom at a fraction of the cost of working with a designer one-on-one. When it includes writing prompts and a launch checklist like Davey & Krista templates do, it also dramatically reduces the time and guesswork involved in getting your site live.
Which Showit template is best for photographers vs coaches?
For photographers who want an editorial, visual-heavy layout, Amelia Island is one of our most loved templates. For coaches and educators with multiple offers and a content strategy, Palm Springs was built specifically for that use case. For focused service providers who want something clean and fast to launch, Edisto is worth a close look.
What makes Davey & Krista different from other Showit template shops?
Every Davey & Krista template ships with writing prompts for every section, a launch checklist, and a walkthrough video, so you’re supported from purchase to published. Beyond the templates, we’ve built a full ecosystem including the Showit SEO Course, the Launch Plan course, Design Strategy School, and DesignEdit, our ongoing education newsletter, all designed to help your website and your business keep growing long after launch day.

Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.

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