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The Two Step Formula for Powerful Marketing

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Seriously, it's only two steps...

Seriously, it’s only two steps…

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.

We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can do to get the most out of their content marketing efforts. We then review why lead generation is pivotal to the health of any business.

If you haven’t listened to our episode on lead generation (episode 173), you’ll want to check that one out as well.

May I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.

This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr

0:00 Intro
6:19 Effective marketing has two steps
6:48 The two steps are being able to create helpful content and generating leads
10:27 Loosely put, the content is typically, youtube, blog posts, podcasts
12:41 Think through the kind of content that is helpful for your audience, then focus on distribution
13:09 Your marketing content should be free
13:36 Content marketing is the best way to demonstrate your competency and efficacy
14:29 People are looking for the best product and service for their needs
17:10 Don’t mistake the platform for the content
17:52 The spaghetti approach is another mistake we see people make
18:38 Sharing inconsistently on your chosen platform could drown out your message
20:25 Create a core piece of content every week
21:03 Relevancy is important for connecting to your ideal client
22:20 Focus on your ideal client and the customer journey
23:11 Take time to understand the customer journey
24:57 Are there other sources, besides a direct question from possible clients, that people can find questions for content?
26:27 Focus on the benefit of the content when sharing
27:24 To get the most out of your content, share it on a consistent basis
28:11 You should be able to answer the ‘so that’ question
29:57 Choose a platform and stick to it
30:37 Have a common theme in your content
30:58 Lead generation is important in order to have a consistent pipeline

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