“Over time people are usually going to evolve their offerings and so things are going to have to change a little bit. They may even pivot a little bit in terms of audience and so they may need to restructure some things there too. And so, I think it’s really great to be able to work with a copywriter.
Copywriter Kayla Hollatz joins me for today’s episode to chat about discovering your brand’s voice. Writing about yourself or your business can always be challenging, which is probably why we talk about copywriting so much on the Brands that Book podcast. Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brand’s voice.
Kayla also has an impressive roster of clients that include companies like Showit, Interact, and ConvertKit, so we make time to chat about how she was able to find those opportunities with some bigger clients.
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- 3:47 – Kayla’s entrepreneurial journey
- 6:49 – PR background and how it impacted her copywriting
- 9:12 – Finding clients
- 10:40 – Switching from social media to copywriting
- 12:47 – The transition to serving bigger clients
- 17:30 – Discovering your brand’s voice
- 21:55 – Advice for solopreneurs
- 26:02 – How to use copywriting exercises to write captions, bios, etc.
- 27:50 – Kayla’s copywriting philosophy
- 31:15 – “Don’t be afraid to experiment”
- 34:35 – Give yourself permission to experiment
- 37:49 – Creating brand voice guidelines
Resources
More about Kayla
Kayla Hollatz is a copywriter and website strategist for creative entrepreneurs who want their words to connect and convert. Fewer things make her happier than crafting impactful stories and discovering new conversion strategies. She can frequently be found fighting Minnesota winters with a mug of hot chocolate in hand.
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