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BTB Episode 85: Discovering Your Brand’s Voice

Brands that Book Show

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Kayla Hollatz

"Over time people are going to evolve their offerings and things are going to change a little bit. They may even pivot, in terms of audience, so they may need to restructure some things there too. It's really great to be able to work with a copywriter."


Copywriter Kayla Hollatz joins me for today’s episode to chat about discovering your brand’s voice. Writing about yourself or your business can always be challenging, which is probably why we talk about copywriting so much on the Brands that Book podcast. Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brand’s voice.

Kayla also has an impressive roster of clients that include companies like Showit, Interact, and Kit, so we make time to chat about how she was able to find those opportunities with some bigger clients.

More about Kayla

Kayla Hollatz is a copywriter and website strategist for creative entrepreneurs who want their words to connect and convert. Fewer things make her happier than crafting impactful stories and discovering new conversion strategies. She can frequently be found fighting Minnesota winters with a mug of hot chocolate in hand.

Website | Instagram | Pinterest | Twitter

3:47 – Kayla’s entrepreneurial journey
6:49 – PR background and how it impacted her copywriting
9:12 – Finding clients
10:40 – Switching from social media to copywriting
12:47 – The transition to serving bigger clients
17:30 – Discovering your brand’s voice
21:55 – Advice for solopreneurs
26:02 – How to use copywriting exercises to write captions, bios, etc.
27:50 – Kayla’s copywriting philosophy
31:15 – “Don’t be afraid to experiment”
34:35 – Give yourself permission to experiment
37:49 – Creating brand voice guidelines

In this Episode

Founders’ Series: Todd Watson, Showit

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