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Interview w/ Susie Bullock

"Facebook videos, at the time, were new. I was able to start making videos, really terrible videos, but the bar was low, so no one was doing it."

Today’s guest is Susie Bulloch of Hey Grill Hey, my absolute favorite for grilling, BBQing, smoking website. This is an interview I recorded while at Kit’s Craft and Commerce event this year.

I’ve been following Susie for a long time, before she had her own line of BBQ products in grocery stores. I jumped at the opportunity to meet her while I was at Craft and Commerce and she graciously agreed to let me interview her amidst of the busy schedule, which included a Keynote at that event.

If you’re into smoking meats or BBQing, you’ve got to check out Hey Grill Hey. My two favorites are her Sweet Heat Chicken marinade and her Sweet Rub seasoning.

We chat about her journey building Hey Grill Hey and the importance of building a mailing list.

More About Susie and Hey Grill Hey

Susie believes making delicious food on the grill should be accessible to everyone, and that’s where Hey Grill Hey comes in. We’re a site for the “everygriller.” I’m here to help you make better BBQ so you can feed the people you love and become a backyard BBQ hero.

From our amazing, foolproof recipes, to our signature line of rubs and sauces, we’re here to walk you through every step of your BBQ journey.

0:00 – Intro
10:00 – Did you have overnight success when you first started?
11:09 – What are some of the most important lessons you’ve carried from the beginning?
15:23 – Why did you begin making products?
19:33 – How do you navigate the ever-changing AI and SEO space?
22:16 – When did you start building your email list?

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