How to Choose and License Typefaces (Fonts) with Jen Wagner

In today’s episode, I’m chatting with type designer Jen Wagner.

Jen is one of the most talented type designers around and not only do we use one of her fonts on our own site, we’ve also licensed several of her fonts for our templates.

We dive into

• the basics of font pairings
• choosing the right type for your project
• different licensing situations
• when to use the various licenses Jen offers

Designers – prepare to fall even more in love with Jen & her work. And even if you’re not a designer, chances are that from time to time, you need to pair different fonts together or purchase a license.

More About Jen

Jen Wagner is an independent Nashville-based type designer known for her authentic and candid approach to type design and business. The attention to detail and quality of her typefaces reflect her core belief that beautiful type should be available to as many creatives as possible. With nearly a decade of experience, she has cultivated a reputation for crafting obsession-worthy typefaces that resonate deeply with designers of all kinds and skill levels.

Krista Jones

Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.

Explore website templates and free resources at daveyandkrista.com.