Account

View Cart

Save 30% on everything in the shop

Thanks for reading!
Interested in having us design a high converting website for you? Click here. Or check out our stunning line of easy-to-customize brand + website templates.

The Importance of Copy that Sells

Brands that Book Show, Build Your Website & Brand

filed in

Interview w/ Lauren Kutschke

"Don't look right away at the competitors. That gets stuck in your mind. Pretend you're the only service provider in the world and write from that."

In today’s episode, I’m chatting with copywriter, Lauren of Salted Pages, about the importance of copy that sells.

In a world where a new AI tool seems to be popping up every day, copy and the ability to sell and tell stories that connect are becoming all the more important.

Lauren shared a few super helpful tips in this episode that I think all business owners can quickly apply to their own websites.

More About Lauren

Lauren has spent nearly a decade working with brands from Alaska to the Amalfi Coast — over 450 and counting. With conversion-focused website copy, SEO blog posts and brand messaging, her content increases search engine traffic and conversion rates to help you stand out in a sea of competition.

When she’s not tucked away at her keyboard, you can often find her traveling, practicing yoga and trying out the flavors of local vegetarian restaurants.

0:00 Intro
3:57 How did you get into conversion copywriting?
5:20 Is the love of writing as important as the strategic aspect?
6:49 Do you need to do a lot of research to speak directly to your clients?
8:10 If someone didn’t have the budget for a copywriter where should they start?
9:25 Are there any more mistakes you see clients make?
11:32 Why is it not the best approach to just talk about you on your website?
13:49 Have you figured out how to balance AI as a copywriter?
16:37 Do you think someone should take a different approach with story depending on their business?
18:53 Have you noticed if there’s more copy needed for certain projects?
21:31 What services do you provide for projects?

In this Episode

Ubersuggest
Salted Pages (Instagram)
Free Mini Brand Message Guide

Resources

Pin It

SHARE THIS POst

VIEW THE COMMENTS

Add A Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More details —

Design once and get paid and then paid again…and again…and again.

Learn to Design & Sell Showit Website Templates

SHOP Add On Pages —

Enhance your client experience with pricing pages and guides.


Streamline Your Business with Client Experience Pages

SHOP BRANDS —

Polish your brand while standing out from the Canva crowd. 

Completely Customizable DIY Canva Brands

SHOP SITES —

Easy to update website templates for the Showit platform.

Easy-to-Customize Showit Website Templates

Let's get to the Good Stuff.

New Here?

With hundreds (if not thousands) of fonts in the Canva library, it can take some time to find the gems among the weeds. Looking at you Awkward Chubby. Seriously. No thanks, Canva. 

Drop your email below and we'll send the Free Canva Font Pairing Guide straight to your inbox. Keep your brand looking effortlessly elegant—without wasting a precious minute.

copy + paste into your own projects

Canva Font Pairing Guide

    FREE GUIDE

    FREE GUIDE

    Meet Davey & Krista

    After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

    We believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with our sons Jack & Bennett, and—of course—wine and pizza.

    We’re here to help you as you build a brand that books so you can chase after the life you want.

    we're Davey & Krista 

    GET TO KNOW US

    • Days
    • Hours
    • Minutes
    • Seconds

    Save 30%

    Our fall templates are here! Save 30% + get $129 in free templates!

    SEND ME MY GUIDE

    Over a decade of design experience has helped us craft the perfect questionnaire to kick off the design process in a way that makes clients feel understood and valued.


    Grab Our Free Branding Questionnaire

    HEY DESIGNERS!

    DESIGNERS - GRAB YOUR FREE GUIDE

    The Menu