From Floor Plans to Fully Branded: How Kate Lindsay Built a Beautiful Interior Design Brand from the Ground Up

There’s something incredibly inspiring about someone who trades a steady career for a calling. For Kate Lindsay, the leap from Operating Room nurse to interior designer wasn’t just a career change—it was a bold return to a lifelong passion.

“Even as a four-year-old, I was sketching floor plans of our house,” Kate shared. “I used to pore over my grandparents’ Architectural Digest magazines. Design has always been in me—I just didn’t pursue it right away.”

After working in healthcare for 20 years, Kate decided it was time to create a business that allowed her to explore her creativity, serve clients in a deeply personal way, and build something of her own. Based in Annapolis, Maryland, she launched a full-service interior design firm specializing in space planning, architectural drawings, furnishings, construction selections, and more.

The Challenge: “I Want It to Feel Like Me”

When Kate came to us, she had already begun the branding process with another designer but didn’t feel fully aligned with the result. She had one completed project ready to share and several more queued for photography. It was clear she needed a brand and website that felt personal, polished, and intentional—just like her design work.

“I’m a very visual person,” she told us. “I needed a site that reflects the care, layers, and personality I bring to every project. I wanted it to feel like me.”

Kate’s style is a balance of modern and traditional, with a deep appreciation for vintage art, Persian rugs, and authentic, collected spaces. She cares about quality, character, and—above all—creating a home that reflects her client’s personality, not just her own.

The Solution: A Website That Feels as Layered as Her Interiors

Using one of our Showit website templates and the Andi Sloane brand suite, we collaborated with Kate to bring her vision to life. The result is a website that feels high-end but not pretentious, professional yet warm. Every element—from the fonts to the layout to the homepage photography—was selected to mirror the thoughtful aesthetic Kate brings to her work.

“Davey + Krista magically transformed the templates to feel extremely personalized for me. The experience was smooth and easy, with clear timelines and great suggestions along the way.”

Her site features:

• A clean, SEO-friendly homepage with service highlights
• A layered portfolio that will grow with her business
• Subtle animation and strategic white space to elevate the overall experience
• Integrated branding elements that feel cohesive across every page

“They captured my personality, my portfolio, and my vision—and turned it into something I’m truly proud of.”

The Impact: Confidence, Clarity, and Clients

Kate launched her business not just with a logo and a website, but with clarity. Her new brand gives her a polished digital presence that reflects the quality of her work—and sets the tone for the types of projects she wants to attract.

“I wanted a brand that makes people feel confident in hiring me. Now I have that. And I’m proud to send people to my site.”

Today, she’s designing spaces across the Annapolis area—from cozy living rooms to full-scale renovations—and laying the foundation for a long-lasting, values-driven design studio. Her vision includes a walkable studio, a vintage rug shop, and enough work to stay creatively fulfilled without becoming overwhelmed.

And it all started with a website that finally felt like home.

Want a Website That Reflects Your Design Style?

Whether you’re launching your interior design business or ready to rebrand with intention, we’d love to help you create a website that works as beautifully as the spaces you design.

Browse Our Templates for Interior Designers