How Leigh Florist’s Website Redesign Honored History & Attracted New Clients

Rooted in History, Ready for the Future

When your floral shop dates back to 1918, change doesn’t come for the sake of it—it comes with intention. That’s exactly how Leigh Florist, a full-service flower shop and design studio in New Jersey, approached their website redesign.

Owner Leigh (yes, it’s her middle name—meant to be!) took over the business in 2004, moving it into a commercial space and growing it into a charming, garden-inspired floral destination. Over time, the shop evolved. So did the team, the designs, and the types of clients they attracted.

It was time for the website to grow, too.

In this post, you’ll learn:

• How a redesign helped Leigh Florist create a seamless online experience
  
• Why this charming South Jersey shop added “design studio” to its name
  
• What clients are saying about the updated site
  
• How the new platform helps filter the right inquiries—and celebrate legacy along the way

A Business with Roots—and a Fresh New Look

Leigh Florist is no stranger to growth. First founded in 1918, the business has passed through multiple hands before landing with Leigh in 2004.

Since then, the brand has flourished. From everyday deliveries to elaborate wedding florals, the shop is now a full-service floral design studio specializing in:

• Weddings: bouquets, centerpieces, ceremony arches
  
• Retail floral deliveries: vase arrangements, bouquet bars, special occasions
  
• Bouquet preservation: dried floral designs to cherish forever
  

But while the flowers had kept evolving, the website hadn’t.

Why It Was Time to Redesign

The previous site was functional—but didn’t quite reflect the refined, natural charm Leigh and her team are known for.

What needed to change?

• A more visual, intuitive portfolio for wedding clients
  
• Easier navigation for retail customers ordering online
  
• A modern platform that the team could update easily
  
• A refreshed brand identity that included “Leigh Florist Design Studio”
  

“The new website is great! We’ve received a lot of compliments from clients,” Leigh said. “Our team was even able to update some images on their own—it’s so much easier now.”

What Clients See (and Love)

Visitors to the new site are welcomed into a space that feels just like Leigh’s brand:

• Whimsical yet reliable
  
• Inspired by nature, simplicity, and charm
  
• Fresh, botanical, and personal
  

With soft greens, pale peach, and lots of white space, the aesthetic blends the upscale feel of a design studio with the warmth of a community floral shop.

Galleries help clients fall in love with Leigh Florist’s romantic, garden-style arrangements—and the updated blog offers planning tips and seasonal ideas for floral lovers of all kinds.

Why a Davey & Krista Template?

As a business owner and designer, Leigh wanted something simple, flexible, and refined.

Davey & Krista’s templates made it possible to:

• Maintain a boutique, polished look
  
• Customize visuals, colors, and pages with ease
  
• Tell a story—without starting from scratch
  

And since Showit is a drag-and-drop platform, the team can continue growing the site without hiring a developer every time they want to swap an image.

What Changed Since Launch

The Leigh Florist team has noticed a few exciting shifts since launching their redesigned site:

• More compliments from clients about the look and ease of use
  
• Increased confidence in sending people to the site
  
• More alignment between the website experience and the in-person experience
  

It’s no longer just a site that explains what they do—it’s a digital extension of the brand.

Recommended Resources