Luxury Looks Great. But Strategy? That’s What Sells.
The Fourniers—Joshua and Leidy—aren’t just luxury wedding photographers. They’re storytellers, artists, and strategists. And when your work is rooted in both editorial elegance and emotional depth, your website needs to reflect all of that and more.
They had grown. Their work had grown. But their website hadn’t.
In this post, you’ll learn:
- What a “high-end” site actually needs to convert elite clients
- Why most photography sites miss the planner audience
- How the right website template can do the heavy lifting
- What happened when The Fourniers aligned visuals with messaging
Spoiler: Their bounce rate dropped, time on site increased, inquiries got more qualified, and wedding planners started reaching out first. Here’s how they did it.
Meet The Fourniers
Leidy and Josh are the husband-and-wife team behind The Fourniers, an international wedding photography brand rooted in artistic excellence and emotional storytelling. Their work blends editorial polish with heartfelt authenticity—serving couples across the world who are planning meaningful, high-end celebrations.
What sets them apart?
- A unique blend of fine art photography + journalistic storytelling
- Experience with luxury, destination, and six-figure wedding weekends
- An educator’s heart—they teach what they practice
Why They Decided to Redesign
The Fourniers had outgrown their previous website.
“As our work evolved into the luxury space, our site didn’t match,” they shared. “We needed clarity, confidence, and an experience that communicated refinement at every step.”
Their goals were clear:
- Position the brand for higher-tier weddings
- Reduce bounce rate
- Attract both couples and planners
- Align every touchpoint with the elevated service they offer
Favorite Feature: A Site That Flows (and Sells)
“The structure of the Davey & Krista template let us guide visitors through a clear brand journey,” they explained.
Unlike so many photographer sites that focus only on visuals, theirs now has:
- Strategic copy that speaks directly to ideal clients
- A seamless user flow from intro to inquiry
- Clear storytelling with intentional hierarchy
“It finally feels like we have a website that sells as well as it looks.”
Why They Chose Davey & Krista
Leidy and Josh had been longtime followers of the Davey & Krista brand. As educators themselves, they recognized the difference immediately.
Here’s why they chose a D&K template:
- Clean, editorial design that feels custom
- Built-in conversion strategy
- UX designed to support premium positioning
“Every element was created with intention,” they said. “It helped us position our brand more powerfully and communicate at the level we serve.”
The Results: More Qualified Inquiries & Planner Connections
Within just weeks of launch, the impact was clear:
- Qualified inquiries increased significantly
- Bounce rate dropped
- Time on site went up
- Planner inquiries increased dramatically
Even better? Couples arriving on the site were already aligned with their brand values and visual aesthetic.“This redesign didn’t just elevate our look—it gave us the language and confidence to clearly communicate what we offer,” they said. “At this level, that clarity is essential.”
Alex is a graphic designer at Davey & Krista, where he designs both Showit and WordPress websites that help creatives launch with clarity and confidence. He’s also part of the support team, making sure the behind-the-scenes runs just as smoothly as the design. What lights him up most? Seeing clients go live with a site they actually love—and watching their business grow because of it. Outside of work, Alex is a photographer, ceramic artist, and traveler who’s always chasing his next creative adventure.
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