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How to Make Marketing a Habit

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Interview with Tayler Cusick Hollman

"When you show up consistently, your audience is going to grow and change. Those people haven't seen those messages before. Even though it feels old to you, as the business owner, it is very new to a lot of other people. It's uncomfortable to be a broken record, to a certain extent, but that is a part of the marketing machine and the habits that you're building for yourself."

Tayler Cusick Hollman, copywriter and co-founder of Enji, is on the podcast today to chat about how to make marketing a habit.

Tayler runs multiple businesses and somehow, she’s able to consistently generate content for all of them, and I try to figure out how.

In this episode, we hear about her approach to marketing and how her new software, Enji, can help small business owners in their marketing efforts. We chat about the biggest struggles small business owners face when it comes to marketing their business and how to make marketing a habit.

If you haven’t heard of Enji, you need to check it out! It’s a new marketing solution that helps small business owners create and execute a marketing plan. If you feel like you’re all over the place when it comes to marketing, Enji might be exactly what you need. Also, when you sign up for a free trial, and set up your account, Enji, will spit out a free marketing plan. Why not give it a shot just for that?

Also, we are hosting a FREE 5-day email marketing challenge that will walk you through getting started with email marketing. Sign up for that over at https://daveyandkrista.com/email-marketing/. That will begin on June 5th. But even if you miss it, check out that page for more email marketing resources.

More about the Guest:

A marketing consultant and small-business builder, Tayler is the Founder of Enji—an exciting new startup launching in the spring of 2023. (Though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.). In her newest endeavor, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fit your lifestyle and make sense for you. Because, while you didn’t sign up to be Chief Marketing Officer of your business, at Enji, we believe becoming one doesn’t have to be so daunting—and our goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow.

0:00 Intro
7:07 What struggles have you noticed that small businesses experience with marketing?
13:37 What sorts of things are you hoping Enji will do for marketers?
18:10 What should a marketing plan consist of?
22:00 How should people go about choosing the channels they are present on?
25:14 Do you need to create different content for each channel?
28:46 What are some things you do to create habits for consistency?
38:18 What’s been the biggest surprise with starting a tech company?

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  1. Brooke S says:

    I struggle with marketing so much. Thanks so much!

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