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Power Partners – Is this the key to growing a business?

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Interview with Jennifer Staats

"Doing what works for them is the right type of marketing. They don't have to do everything. Do it for a bit, be consistent and then test it. Test your results. That's my biggest piece of advice."

This week’s episode features marketer Jennifer Staats of Staats Solutions. Jennifer and her team manage the marketing for realtors and brokerages across the country. I just love chatting with business owners from various industries because there’s usually so much that you can glean and appropriate when it comes to sales and marketing. So many things that you can take and apply to your own business, even if you’re in a different industry.

Today Jennifer chats with us about how businesses should approach a marketing business plan, and in particular, how developing power partners can lead to consistent referrals.

More About Jennifer

As owner and founder of Staats Solutions, serial entrepreneur Jennifer Staats is the driving force behind the success of the leading operations and marketing consulting agency for real estate businesses. As a licensed agent in multiple states, Jennifer has started multiple real estate brokerages, managed and trained agents and admins, as well as worked with dozens of brokerages with transactions nationwide.

With over a decade’s worth of experience in her field, Jennifer has a broad knowledge of real estate. Her mission is to improve the lives and profitability of business owners across the U.S, so that they can scale sustainably. Jennifer is a best selling author, and has been featured on: Realtrends, Wizehire and Upwork. When she gets the time, you can find Jennifer outside, exploring with her two daughters, loving husband, and many animals.

0:00 Intro
2:15 Tell us about your business and how you got started
3:14 How are you able to manage different markets?
5:17 When did you realize you could help others with marketing?
6:24 How did you make the transition from being solely a realtor to focusing on the marketing side?
8:09 Tell me about how you found your first few clients and your marketing strategy
9:35 What are power partners?
12:09 Was YouTube natural for you to implement?
14:52 How do you recommend people build ‘Power Partners’ in their own industries?
18:22 Are there other steps you feel businesses should take in developing their own strategy?
20:16 Is it tough convincing clients to take that multi-step approach to things?
21:21 Are there certain things you consider a success as far as evaluating the marketing strategy?
25:28 Do you educate your clients on conversion rates?
27:05 Is there anything else you’d like to chat through?

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