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You know what nobody tells you when you buy a website template?
That the design file is actually the easy part.
I’m serious. The layout, the colors, the beautiful typography, that all comes with your purchase. What changes everything is what comes alongside the design. A good Showit launch checklist. Writing prompts for every section. A clear, encouraging path from “I just bought this” to “my site is actually live.”
That’s the difference between a template that becomes a beautiful website and one that sits in your downloads folder longer than you’d like to admit. And it’s exactly why every single template in the Davey & Krista shop ships with all of it included. Not as an upsell. Not as a premium add-on. With every purchase, every time.
Why Guidance Matters Just as Much as the Design
Here’s something I’ve learned from watching thousands of people build their websites: the design is RARELY what holds someone back.
What tends to slow people down is that moment when you sit down to customize your template and you hit a blank section and think “okay but what do I actually write here?” It’s a completely normal moment, and it’s also a completely solvable one.
A solid Showit launch checklist and a set of writing prompts are what turn that moment from a full stop into a small speed bump. Instead of staring at a blank page, you have a prompt telling you exactly what belongs there and why. Instead of launching and then realizing something got missed, you have a checklist that walks you through every detail before you announce a thing.
The right support makes launching feel genuinely achievable. And that’s what we set out to build into every template we release.
What Full Guidance Actually Looks Like
Here’s exactly what ships with every Davey & Krista template, and why each piece matters.
Writing prompts for every single section. Not placeholder lorem ipsum. Actual prompts that tell you what kind of message belongs in that section, what your visitor needs to feel and understand at that point in the page, and how to make it sound like YOU. This is the thing that takes the blank page problem completely off the table.
A Showit launch checklist. A step-by-step list of everything that needs to happen before you share your site with the world. Testing your contact form. Setting your page titles for SEO. Checking your mobile layout. Making sure your email opt-in is connected and working. A good Showit launch checklist means you go live feeling confident, not crossing your fingers and hoping nothing is broken.
A tutorial video for your specific template. Every full template in our shop comes with a walkthrough video made specifically for THAT design. Not a generic Showit tutorial. A video that shows you exactly where things live and how to customize your specific template step by step.
Real human support. You can reach us at [email protected] and we actually respond. I know that sounds like it should be a given, but in the template world it genuinely isn’t always.
The Templates That Come With All of It
Every template in our shop includes the full support system above. Here are a few worth knowing about based on what your business needs.
Amelia Island: For Photographers and Visual Creatives
Amelia Island is one of the most loved templates in our shop, and the writing prompts inside it are some of the most thorough we’ve ever written.
Every section has a prompt that tells you exactly what a potential client needs to feel at that point in the page. The gallery sections have guidance on which images work best and why. The about page prompts walk you through sharing your story in a way that builds genuine connection rather than just listing credentials in chronological order.
The Showit launch checklist that comes with Amelia Island also includes photography-specific items, like optimizing your gallery alt text for local SEO, which is one of the most powerful things a photographer can do to show up in search over time.
If you’ve been putting off your photography website because you weren’t sure what to write, this template genuinely has you covered.
Bellagio: For Wedding Stationers and Detail-Driven Creatives
Bellagio was the first template we built specifically for the stationery industry, and the guidance inside reflects fifteen years of working with designers who sell something most of their clients have never purchased before.
The writing prompts walk you through explaining what’s included in a custom suite in a way that feels approachable and exciting rather than overwhelming. They guide you through describing your process so a couple knows exactly what to expect. And the order timeline section, one of the most valuable things a stationer can have on their site, has its own detailed guidance because we know it’s also one of the sections people feel least sure about.
The Showit launch checklist for Bellagio also includes a reminder to set up your lead magnet delivery before you go live, because a stationer who captures emails from couples who aren’t quite ready yet is building something really valuable for the long term.
Edisto: For Service Providers Who Want to Launch Clean and Fast
Edisto is for the person who knows what they offer, knows who they help, and wants to get their site live without the overwhelm of a massive build.
The writing prompts inside Edisto are focused and direct, just like the template itself. They’re designed to help you get your message out clearly and confidently so your site sounds like someone worth hiring from the very first scroll.
It’s also one of the fastest templates in our shop to customize, which means the Showit launch checklist that comes with it feels genuinely achievable in a focused weekend.
St. Ives: For Coaches, Educators, and Personal Brands Ready to Be Found
St. Ives is one of those templates that works beautifully across a wide range of businesses, and the writing prompts inside it reflect that versatility.
It’s built for service providers, educators, coaches, consultants, and personal brands who want a refined, editorial site that builds trust quickly and positions them as someone worth paying attention to. The design is clean and elevated without being cold, which means the writing prompts inside it are focused on helping you communicate authority and warmth at the same time.
If you’re launching a new offer, growing your email list, or positioning yourself as an expert in your field, St. Ives gives you a site that looks the part from day one.
The Showit launch checklist for St. Ives walks you through connecting your lead magnet, setting up your SEO foundations, and making sure your inquiry path is clear on every page before you go live.
A Preview of the Launch Checklist
Here’s a taste of what the Showit launch checklist inside every Davey & Krista template covers before you go live.
- Fill out your own contact form and confirm the submission lands in your inbox
- Click every link in your navigation and your footer
- Read every page out loud for typos and tone
- Walk through every page on your actual phone, not a desktop preview
- Set a page title and meta description for every page
- Add alt text to every image on the site
- Connect your email platform and test your opt-in form
- Set up Google Analytics before your first visitor arrives
- Submit your Showit launch request so your domain connects correctly
That’s the preview. Want the full version right now? Download our free Showit launch checklist here and have it ready before you sit down to build. It covers everything from SEO setup to your inquiry workflow to a soft launch plan so you feel genuinely confident on announcement day.
And if you want the complete step-by-step process for getting your site live in a focused weekend with video guidance at every step, The Launch Plan walks you through all of it. It’s the most complete version of this process we’ve ever put together, and it’s designed to get you from blank template to live site without the overwhelm.
You Deserve More Than Just a File
Buying a template should feel like getting a genuine head start, with everything you need to go from purchase to published without second-guessing every step.
That’s what we set out to build at Davey & Krista. A beautiful design AND a clear, supportive path to making it yours and getting it live. Because a site that launches and keeps growing is worth so much more than a perfect design that never sees the light of day.
Browse the full shop here and find the template that fits your business. Not sure which one is right for you? Take our free Find Your Template quiz and we’ll point you in the right direction. And if you want to get a head start right now, grab the free launch checklist here and keep it close while you build.
FAQs
Do Showit templates come with instructions?
It depends on the shop. Every Davey & Krista template comes with writing prompts for every section, a Showit launch checklist, and a tutorial video made specifically for that design. You’re never just handed a file and left to figure it out on your own.
What is included with a Davey & Krista template?
Every purchase includes the full template design, writing prompts for every section, a Showit launch checklist, a tutorial video walkthrough specific to your template, and access to our support team at [email protected]. All of it is included with your purchase, not sold separately.
What is a website launch checklist?
A Showit launch checklist is a step-by-step list of everything that needs to happen before your site goes live, from testing your contact form to setting your SEO page titles to checking how your site looks on mobile. It’s what keeps important details from slipping through the cracks right before you share your site with the world.
Can I get help after I buy a template?
Absolutely. You can reach the Davey & Krista support team at [email protected] with questions about your template at any time after purchase. And if you want a fully guided launch experience, The Launch Plan walks you through the entire process with video support at every step.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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