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How to Use Online Quizzes to Grow Your Business

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Interview with Josh Hayman

"As a business owner, you might not always know what is on your customers mind, but the AI feature does. It will take that thing, on your customers mind, and turn that into a quiz title."

Today I am sharing another interview while at Kit’s Craft + Commerce Conference this past summer, with Josh Haynam, the CEO of Interact. It’s a tool that allows you to create your very own online quiz.

Online quizzes are one of the most effective ways to generate leads on your website. I’m sure you’ve taken one or at least seen one, probably in the past week. Interact makes it easy to create your own.

Today’s episode is sponsored by BDOW!, formerly Sumo, the very best intelligent form and pop-up tool for your website. Deliver the right message, to the right visitor, using our advanced targeting rules. Whether you want to display a pop-up to only new visitors, or generate a unique discount code for those who subscribe to your list, you can get the job done using BDOW!

One of my personal favorite features is the Showit tab function. Basically how this works is when visitors close the pop-up, it minimizes to the bottom of the page so that visitors can open it back up if they’d like, but it also remains out of their way while they browse. You can check out how that feature works over at the Davey and Krista website.

More about Josh

Josh Haynam is the co-founder of Interact, a quiz software used by 40,000 brands including The American Red Cross, Forbes, and Home Depot. He started Interact while still in college and self-funded the company using innovative content marketing and SEO tactics to become one of the fastest-growing marketing software companies in the world.

0:00 – Intro
5:02 – How quickly can you create an online quiz?
5:15 – What is AI doing to make a quiz for your business?
7:09 – How is Interact different than other tools out there?
9:23 – What are some of your customers doing to get the most out of their quiz?
10:46 – Can anyone make a quiz work for them?
12:47 – What are you excited about when it comes to the world of online quizzes?

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