BTB Episode 37: Building a Luxury Brand

Today’s guest is Charity Maurer of Charity Maurer Photography, a luxury level Photography business serving the Phoenix area.

What’s interesting about Charity’s business is that she didn’t start out as a luxury brand. It wasn’t until a few years into business that she decided she wanted to go after the luxury market so that she could create more margin in her life.

We walk through steps that Charity took in rebranding her business and entering that luxury level market focusing on everything from finding new networking groups to changing up the copy and imagery she was sharing on social media to making big pricing increases.

More about Charity Maurer:
Charity Maurer built her luxury-level photography business in the corner of a one bedroom apartment as a 20-year-old newlywed. With a vision for balancing motherhood and entrepreneurship, she saw the luxury market as her opportunity for creating a sustainable business while raising a family.
She’s a big believer in doing “less, but better” and wants to debunk the myths around crafting a luxury brand and empower others to make the best use of their time, both professionally and personally. She’s lives in Arizona with her two boys, Achilles (4) and Cyrus (2), and her husband (of 8 years!) Andy.
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