Today’s episode features author, artist, and founder of The Weekend Type, Korie Herold. Korie recently released her third book, “Our Christmas Story”, a book designed for families to record their Christmas traditions, memories, photos, and even things like recipes to preserve for future generations. A very timely episode with Thanksgiving tomorrow.
As I mentioned, she’s actually the author of two other books as well: “As You Grow” and “As We Grow”. And has another being released next year. In today’s episode, we chat about her journey in becoming an author, the steps she’s taken to market her books, and discuss her latest endeavor, The Weekend Type, which is both a community for artists and marketplace where one can purchase art for their home.
More about Korie Herold:
My skill set comes from a blend of studies at Abilene Christian University (both in graphic design and interior design), going to workshops from skilled artists I admire, asking questions, as well as simple trial and error in my own studio. I will forever be a student of the arts, and that alone keeps my curiosity for trying new things piqued! I was a professional wedding photographer from 2009-2016, and changed gears after having my second son in 2016. I became a calligrapher in 2013, held classes in Houston, and started The Weekend Type to house my creative journey. Four years into that journey is when I got my first book deal, back in 2017. One book led to 2, which led to 3, and now I’m currently contracted to complete 6. Somewhere along the way of making books and the artwork that is inside them, I felt this yearning to explore my role as an artist. I never associated myself with that title up until that point. Funny, isn’t it? Everything I’ve done creatively in the past has led up to where I am now, and what The Weekend Type is. I recently took a big risk with my business, broke all the rules, kept the name I started years ago, and expanded it into the artist community I craved myself. We offer prints from various artists and photographers, resources, and is a place to encourage people of all ages to get involved in the arts. There’s a lot in the pipes for The Weekend Type and we are just scratching the surface. It’s exciting!
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Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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