BTB Episode 107: How to Scale to Multiple Locations

“We have a little slogan that we say at Chancey Charm and that’s ‘We over me.’” And that is the heart behind everything you see at Chancey Charm, whether it’s serving clients, helping our teammates. I have an academy and it’s ‘we over me’ and so that really was the heart behind the expansion.”

Chancey Charm joins me to chat about scaling her wedding planning business. Originally founded in Denver, they eventually moved their business to Atlanta and scaled to 13 cities across the United States. This episode is jam packed with practical information and even if you have no interest in scaling your business to other cities, you can use the tips that Chancey Charm shares to level up your marketing efforts.

We cover their process for moving to another city and some of their favorite tips around concepts like Search Engine Optimization. And I think you’ll be able to tell that Chancey Charm is one of those companies who knows their stuff. If you’re interested in learning more from Chancey Charm, be sure to check out the Wedding Planner Academy which can be found on their website at chanceycharmweddings.com.

Find it Quickly

• 3:34 – Their story
• 6:11 – How Chancey Charm expanded beyond a single city
• 9:00 – What Chancey Charm did when they moved
• 13:11 – SEO differences between cities and what Chancey Charm did
• 15:13 – Tips for SEO for specific locations
• 18:58 – Challenges Chancey Charm faced as they scaled her business
• 25:46 – The importance of systems with revenue
• 26:40 – How Chancey Charm markets for the various cities
• 33:56 – Chancey Charm’s best referral sources
• 36:00 – Utilizing Google for leads
• 37:36 – The Wedding Planning Academy

Resources

• Wedding Planner Academy
• Marketing Mastermind (launching in November 2020)

More about Chancey Charm

Chancey Charm is a firm believer that your business should pay you both financially and in personal freedom and flexibility. With a decade of experience in the events industry, it’s become Chancey Charm’s life passion to share the tips and tools they collected along the way with aspiring planners. Chancey Charm operates coast-to-coast with an ever-expanding team of 35+ planners, each of whom Chancey Charm personally mentors. Chancey Charm continues to hit over $400k in sales every year in multiple markets, has been published over 200 times, has served over 650 happy couples, and has over 2,000 planners in its planner community.

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