“If you’re thinking about your business and you’re thinking about just growing it and scaling it for the future, you’re not going to stop purchasing products that are going to help you do that now. In fact, you might feel even more pressure now that you need to uplevel your website or your marketing…”
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Welcome to a special crossover episode of the Brands that Book podcast and a new Till Agency podcast, Stuff Marketers Say. We just launched that podcast through the Till Agency, which you should be able to find on iTunes.
This is a bonus episode covering Black Friday. A few weeks ago we sourced questions about running Black Friday promotions and then we answered those questions Q&A style on the Stuff Marketers Say podcast. So what you’re hearing in this episode is a conversation between Vanessa Kynes and I chatting a little bit about Black Friday and the Stuff Marketers Say episode, and just the new podcast in general. And then, the full Stuff Marketers Say episode will follow.
It’s a little longer than I wanted it to be and we’re releasing it quite a bit later than I hoped, but I figure done is better than perfect. And even if this episode doesn’t help you this year, hopefully it will help you think through next year’s Black Friday. As I mentioned in the episode, it’s never too early to be thinking about Black Friday.
Find it Quickly
- 7:08 – When to start Black Friday sales
- 10:21 – The most effective way to share Black Friday sales
- 12:32 – How to decide how many offers to have
- 15:47 – How ads come into play during Black Friday
- 17:19 – How long the discount should last
- 23:56 – Launching something brand new during Black Friday
- 26:36 – The start of Stuff Marketers Say
- 29:40 – When to start your Black Friday sale in terms of ads
- 33:03 – How much to expect to spend on ads
- 35:07 – Do I need to offer a massive discount for Black Friday to be successful?
- 38:47 – What kind of promotion is the best?
- 40:29 – Staying profitable by offering discounts
- 42:13 – Email marketing for Black Friday sales
- 45:02 – Launching a new product around Black Friday
Resources
- Stuff Marketers Say “Scale, Baby, Scale” podcast episode
Save it for later…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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