BTB Episode 110: Utilizing Free Content to Grow Your Email List

“If you can justify the expense, then it’s great. But for me, my audience wants simple. If they’re used to going to lashondabrown.com for other stuff, to go to the same place and just hit a button to log in, they love it”

LaShonda Brown is the latest guest on the Brands that Book podcast and we’re chatting all about how she uses MemberSpace and Flodesk to grow her email list and generate passive income. LaShonda is an award-winning corporate film producer and Squarespace expert based in Virginia.

What I appreciate about LaShonda is how practical her advice is and how she shares exactly how she does things. If you visit her YouTube channel, you’ll notice right away that she dives straight into the content. And if you’re starting a business, or have a business, consider checking out LaShonda’s The Bootstrap Club, which you can find more details about in the show notes.

Find it Quickly

• 4:10 – LaShonda’s story
• 7:47 – Creating tutorials on YouTube and utilizing MemberSpace
• 9:24 – Why you need an email list
• 13:50 – How LaShonda is using MemberSpace to build her email list
• 22:00 – LaShonda’s funnel and getting return from free content
• 25:25 – How LaShonda would create a course
• 30:12 – Types of businesses who could utilize MemberSpace
• 35:22 – More info about the Bootstrap Club

Resources

• The Bootstrap Club
• Flodesk
• MemberSpace
• Canva
• Kajabi
• LearnDash
• Unsplash
• ConvertKit
• Mailchimp
• ConvertKit vs. Flodesk

More about LaShonda

LaShonda is known online as the Automation Queen. She is extremely passionate about helping solopreneurs leverage technology to grow their business and reclaim their time while they are in the bootstrapping phase of their careers. As a Top Level Squarespace Expert, she creates visually appealing, easy to update, Squarespace sites that convert. With built-in automation and powerful marketing strategy, her vibrant sites help small businesses and non-profits save time and make money while they sleep. She also produces engaging, easy to follow tutorials on her YouTube channel, Bootstrap Biz Advice.

Website | Instagram | YouTube channel

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