“We are competing with these larger platforms, these people who have all of this past 10 years, 15 years of experience of growing a social media platform. If you’re like myself, after four years, we just were not getting your content in front of anybody. So now the playing field is level and we’re able to get in front of more people who had no idea who we were and to allow ourselves to grow again.”
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Today’s guest on the podcast is photographer and educator Natasha Coyle. Natasha joins us to discuss how you can grow your business and bring engagement to the next level by creating short-form videos on platforms like TikTok and Instagram Reels. Natasha knows this work because she was able to grow her business throughout 2020 by doing so. As she shares in the episode, it not only grew the education side of our business, but she’s able to attribute 10s of thousands of dollars in booked 2021 weddings to TikTok and Instagram.
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- 2:50 – Natasha’s business story
- 5:05 – TikTok
- 6:40 – Reels and using the growth strategies she used on TikTok
- 7:55 – Benefits of short form videos and the impact on business
- 11:04 – Tips for what to share
- 13:33 – Tips for creating content
- 15:29 – Time it takes to get a post ready
- 17:42 – Benefits of sharing TikTok videos to other platforms
- 19:50 – TikTok analytics
- 21:00 – Impact on reaching clients (education and wedding)
- 22:04 – Clubhouse
- 24:35 – Prediction of TikTok staying power
Resources
More about Natasha
I am Natasha Coyle, a Charleston wedding photographer and educator. I started my business as a 34 year old stay at home mom. 4 years later, I am running a 6-figure wedding photography business and am teaching photographers and business owners how to show up in the ever changing world of social media. I have seen more growth in 2020 during a pandemic from my ability to learn how to market my business through short form video, and I share those tips and tricks with others.
Website | Instagram | Facebook
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Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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