“When I came across, originally, Two Bright Lights and The Knot Worldwide, which was then XO Group, it was like the best of both worlds coming together. It was the event side, it was the wedding side, and then product and marketing. And I could figure out how I could utilize the skills that I have learned over the years and what I truly loved about businesses and how to help small business owners within these wedding businesses to get their brands in front of new people.”
This week’s guest is Meghan Brown, the director of B2B marketing for The Knot Worldwide. Meghan joins me to discuss marketing and advertising your wedding business in 2021, a few of the mistakes she’s seen wedding pros make, and how resources like Wedding Pro and Two Bright Lights can help.
We’ve known Meghan for quite a few years now and she really is someone who is committed to the wedding industry and serving wedding pros. So I’d recommend checking out a few of the upcoming trainings that Meghan has put together. I’ve heard her share at conferences in the past and her content is always really informative and on point, so I have to imagine that she’s put together quite a talented lineup of speakers for their upcoming event and you can learn more about all of those details in the show notes.
Find it Quickly
- 6:14 – The biggest challenges for wedding pros in 2021
- 7:45 – Shifts in marketing and how Wedding Pro is helping advertising their businesses
- 10:04 – Getting published
- 12:16 – What to expect to learn on Wedding Pro
- 15:00 – Engagement season
- 17:03 – Mistakes Meghan has seen in relation to marketing and advertising their business
- 19:54 – Where you should focus your marketing efforts in 2021
- 22:49 – Clubhouse predictions
- 26:30 – Information about Wedding Pro
More about Meghan
Meghan Stolar Brown is Director of Content Strategy, B2B Marketing, at The Knot Worldwide, where she heads up pro education for WeddingPro. She has extensive marketing and event management experience and understands the challenges and opportunities creative entrepreneurs face. Meghan has been a featured speaker at Wedding MBA, Showit United, and on The Goal Digger Podcast. Growing up with a booking agent and a wedding band leader for parents, there is no doubt that marketing and events are in Meghan’s DNA. Her love for music and events grew from singing and playing piano as a toddler, to performing in recording studios and at weddings and events in the years since. Meghan holds a degree in Music Business from New York University and lives in New York City.
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