If you’ve logged into Instagram recently, you’ve probably noticed that Instagram recently made a big switch to prioritize video content.
I just scrolled through my feed and out of ten posts, three were static images and the rest were video. I also saw three ads just in that short scroll.
So what does that mean for you? It likely means that if you want your content to be seen on social media, you’re going to need to create some more video content.
But if your business doesn’t lend itself naturally to video or you don’t want to dance (or even show your face) on camera, you can still pull together your content in a few ways that turns it into engaging video content.
And not only can you use these videos on Instagram as reels or stories, you can also share these videos as idea pins or static pins on Pinterest. Because, you guessed it, Pinterest is also prioritizing videos.
Option 1: Use a Stock Video
Companies like Pexels have a plethora of stock videos. One easy trick to turn what would otherwise have been a static image into video content is to add text overtop of a video and export it as a video.
- Open up a photoshop file that is 1080 x 1920 pixels.
- Create an area with your title text.
- Open up your video file and copy the video into the document.
- Turn on the video timeline and adjust settings.
- Export your video file via Render Video as an MP4.
Option 2: Turn a series of content “slides” into a video
- Break up your content into a series of image “slides” using software like Illustrator, Photoshop, Canva or Sketch (our preferred design app).
- Export those individual slides as images.
- Upload the images to Photoshop and merge the files into a single, layered file.
- Turn on the video timeline and adjust settings.
- Export your video file via Render Video as an MP4.
If we’re uploading this video to Instagram or TikTok, we add the audio in those apps, but otherwise these files are ready to be shared.
Questions? Comments? Drop them below.
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