Krista joins me for today’s episode to discuss a question we recently received from a listener who has been feeling a bit overwhelm lately when it comes to marketing.
In summary it went something like, “Where should somewhere start with marketing their service based business?”
And we get it.
There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.
We LOVE answering subscriber questions so if you have something you want us to cover in a future episode, send us an email at support@daveyandkrista.com to let us know.
Find it quickly here (in the podcast):
0:00 Intro + things we’re excited about
06:41 Today’s topic: Where should you start when it comes to marketing your service based business?
08:13 Step #0 Stop consuming and start creating content
09:17 Step #1 Who’s attention do you want?
14:57 Step #2 What is the best way to get their attention?
15:28 Create content consistently
20:24 Content is the foundation of your marketing plan
22:52 Content helps build relationships
24:45 Take a more targeted approach to build relationships
30:35 Step #3 Repeating every week
33:23 What are other things you can do in addition to sharing weekly content?
Resources from the podcast:
BTB 183: Understanding Your Ideal Clients
The Two Step Formula for Powerful Marketing
ChatGPT
Google Listing
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