Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.
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More about Sam
Sam Jacobson is a sales, pricing and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years working with weddings.
He and his wife, Katy, have helped 200+ clients create websites that book more ideal clients. They have a team of 8 full-time members that focus on brand strategies and conversion copywriting for websites.
Prior to starting Ideaction in 2016, Sam sold hundreds of weddings for millions of dollars over eight years at the premier destination venue in the Pacific Northwest, and spent two years directing operations for one of the largest luxury event designers and producers in the South.
Now, he shares deep knowledge on the science of selling through a weekly newsletter received by over 5,000+ wedding professionals, as well as his weekly 5-star podcast, Own Your Business.
Sam’s favorite days are spent with his wife and website copywriting expert, Katy, and their two teenagers playing cards and planning their next travel adventures from their home on San Juan Island, WA.
In addition to website and copywriting projects, Sam is available for 1:1 coaching. You can reach him at sam@ideactionconsulting.com.
Related podcast episodes from Sam’s show:
Episode 69: Selling to Dreamer Buyer Types
Episode 68: Selling to Boss Buyer Types
Episode 65: Selling to Analyzer Buyer Types
Episode 64: Selling to Relater Buyer Types
Episode 54: Selling to Different Buyer Types
Episode 32: Design a Website for Your Ideal Client
Episode 31: What Motivates Your Ideal Client
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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