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How to Choose and License Typefaces (Fonts) with Jen Wagner

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Interview w/ Jen Wagner

“Maybe there’s a combination that completely surprises you because you would never put it together. Then you stumble upon it and it just works!”

In today’s episode, I’m chatting with type designer Jen Wagner.

Jen is one of the most talented type designers around and not only do we use one of her fonts on our own site, we’ve also licensed several of her fonts for our templates.

We dive into

  • the basics of font pairings
  • choosing the right type for your project
  • different licensing situations
  • when to use the various licenses Jen offers

Designers – prepare to fall even more in love with Jen & her work. And even if you’re not a designer, chances are that from time to time, you need to pair different fonts together or purchase a license.

More About Jen

Jen Wagner is an independent Nashville-based type designer known for her authentic and candid approach to type design and business. The attention to detail and quality of her typefaces reflect her core belief that beautiful type should be available to as many creatives as possible. With nearly a decade of experience, she has cultivated a reputation for crafting obsession-worthy typefaces that resonate deeply with designers of all kinds and skill levels.

0:00 Intro
7:36 Have you considered reviving old designs?
8:05 How do you come up with new designs for fonts?
12:34 Can you tell us more about the psychology of typeface?
16:22 Could you share some general tips for finding fonts that look good together?
23:50 Can you talk about different font licensing?
30:05 Do you have a favorite front from your designs?

In this Episode

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With hundreds (if not thousands) of fonts in the Canva library, it can take some time to find the gems among the weeds. Looking at you Awkward Chubby. Seriously. No thanks, Canva. 

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