Finding Your Signature Style

In today’s episode, I’m chatting with Genna Blackburn about finding your signature style. Whether you’re a designer, artist or any kind of creative, I think you’re going to find a lot of wisdom with Genna.

We cover everything about

• why a signature style is important
• how to actually find your signature style
• the ways it can actually help elevate your work
• causing less friction between you and your clients

Today’s episode is sponsored by BDOW!, formerly Sumo, the very best intelligent form and pop-up tool for your website. Deliver the right message, to the right visitor, using our advanced targeting rules. Whether you want to display a pop-up to only new visitors, or generate a unique discount code for those who subscribe to your list, you can get the job done using BDOW!

One of my personal favorite features is the Showit tab function. Basically how this works is when visitors close the pop-up, it minimizes to the bottom of the page so that visitors can open it back up if they’d like, but it also remains out of their way while they browse. You can check out how that feature works over at the Davey and Krista website.

More About Genna

Genna Blackburn is an illustrator, surface designer and educator in Detroit, Michigan. Her work is a playful exploration of color and shape stemming from her background in graphic design. She loves drawing, seeing her work on fun products out in the world, and teaching other artists what she knows about creating artwork and presenting it in a beautiful portfolio. As a licensing artist, she’s had the pleasure of seeing her work on products for companies like Target, Hello Bello, Papyrus and Jiggy Puzzles.

Krista Jones

Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.

Explore website templates and free resources at daveyandkrista.com.