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Finding Your Signature Style

Brands that Book Show

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Interview with Genna Blackburn

"It's good to keep it consistent. Consistent equals confidence. When your portfolio is cohesive, it makes it look like you've put the time in."

In today’s episode, I’m chatting with Genna Blackburn about finding your signature style. Whether you’re a designer, artist or any kind of creative, I think you’re going to find a lot of wisdom with Genna.

We cover everything about

  • why a signature style is important
  • how to actually find your signature style
  • the ways it can actually help elevate your work
  • causing less friction between you and your clients

Today’s episode is sponsored by BDOW!, formerly Sumo, the very best intelligent form and pop-up tool for your website. Deliver the right message, to the right visitor, using our advanced targeting rules. Whether you want to display a pop-up to only new visitors, or generate a unique discount code for those who subscribe to your list, you can get the job done using BDOW!

One of my personal favorite features is the Showit tab function. Basically how this works is when visitors close the pop-up, it minimizes to the bottom of the page so that visitors can open it back up if they’d like, but it also remains out of their way while they browse. You can check out how that feature works over at the Davey and Krista website.

More About Genna

Genna Blackburn is an illustrator, surface designer and educator in Detroit, Michigan. Her work is a playful exploration of color and shape stemming from her background in graphic design. She loves drawing, seeing her work on fun products out in the world, and teaching other artists what she knows about creating artwork and presenting it in a beautiful portfolio. As a licensing artist, she’s had the pleasure of seeing her work on products for companies like Target, Hello Bello, Papyrus and Jiggy Puzzles.

0:00 – Intro
5:29 – How did you figure out your style?
7:52 – Were you creating these designs and sending them off to other businesses?
9:51 – Was your style naturally present already in our life?
10:58 – Is there room to incorporate trends within your style?
12:35 – Are you creating work you want to be making these days?
16:43 – Does it take consistent effort to enhance your signature style?
18:54 – Do you have any tools or resources to help someone figure out their style?
22:11 – Have you ever experience criticism for your work?
24:15 – Do all of your designs become part of your published work?
25:25 – How does having a signature style set you apart?
27:04 – Have you ever written a children’s book?
28:43 – Can you share more about your upcoming class?

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    Meet Davey & Krista

    After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

    We believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with our sons Jack & Bennett, and—of course—wine and pizza.

    We’re here to help you as you build a brand that books so you can chase after the life you want.

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