Table of Contents
If you’re a coach searching for a Showit template that genuinely works for your business, I’ve got you.
There’s a lot to sort through out there, and finding a template that’s actually built around the way a coaching business works, with the right pages, the right structure, and a clear path to booking calls, can take longer than it should.
So let me make it easier. At Davey & Krista, our best Showit templates for coaches are Palm Springs, Edisto, and Amelia Island. Each one is built from real client work, leads with clear positioning, includes a dedicated section for your offers, and ships with writing prompts so you’re never starting from a blank page.
Let me walk you through each one.
What Makes a Coaching Website Template Actually Work?
Before we get into the specific templates, I want to share what I look for, because choosing the right one comes down to more than aesthetics.
Your website has one job: help the right person understand what you do and feel confident enough to reach out. So here’s what a coaching template needs to do that well.
Clear positioning above the fold. The very top of your homepage, before anyone scrolls, should immediately tell a visitor who you help and what changes for them when they work with you. If someone lands on your site and can’t figure out what you do in the first few seconds, they’ll move on. Clarity there is everything.
A dedicated section for your offer or program. This is the part of your site where you actually explain what working with you looks like, your methodology, your program, your services. Not just what’s included, but why it matters and what changes for the person reading it.
A booking button or link that’s easy to find. Every page should give someone a clear next step toward getting on a call with you or reaching out. A contact page buried in the footer isn’t enough. You want it visible, obvious, and on every page.
Testimonials placed throughout the site. Not just collected on a reviews page, but woven into the pages where someone is actively deciding whether to trust you. Think of them as little moments of reassurance exactly where your reader needs them most.
A place to capture someone’s email. Most people won’t book a call on their first visit to your site, and that’s completely normal. A simple free resource, a guide, a checklist, something genuinely useful offered in exchange for an email address, keeps you connected to them until they’re ready to take the next step.
Every Davey & Krista template is built with all of this in mind. And we’ve designed every single one with writing prompts and a launch checklist so you always know what goes where.
Our Top Showit Templates for Coaches
Palm Springs: Best for Coaches Who Sell Programs and Courses
If you have multiple offers, a growing email list, and content you want to share with your audience, Palm Springs was built with you in mind.

This is the most comprehensive coaching template in our shop. It includes pages for home, about, services, a long-form sales page for a course or program, a dedicated coaching page, podcast, tools and resources, blog, shop, and a lead magnet landing page. Think of it as a full home base for a growing coaching business, not just a website.
The layout is warm and editorial, with a flow that guides your visitor naturally from “who is this person” to “how do I work with them.” The built-in course sales page is one of my favorite things about this template. It’s structured to walk someone through your offer in a logical, compelling way, covering the problem, the solution, what’s included, who it’s for, and how to join.
If you create content, sell programs or courses, and want a site that grows with you, Palm Springs is your template.
Edisto: Best for Coaches Who Want Clean, Minimal, and Fast to Launch
Here’s something I truly believe: a simple website done well will always outperform a complicated one that never gets finished.
Edisto is for the coach who knows what they offer, knows who they help, and just needs a beautiful, focused place to send people. No overwhelm. No twelve pages to fill. Just a clean, intentional site that puts your message front and center and makes it easy for someone to say yes.

The design is polished and versatile, which means it works across a wide range of coaching niches without ever feeling generic. And because the structure is straightforward, it’s one of the fastest templates in our shop to customize and launch. The writing prompts built into every section mean you’re dropping in your story, not trying to figure out what belongs where.
Sometimes less really is more. And Edisto is a great example of that.
Amelia Island: Best for Coaches With a Strong Visual Brand
Amelia Island is one of the most beloved templates in our shop, and honestly, it’s easy to see why.

It’s refined, editorial, and built around beautiful imagery, making it a wonderful fit for coaches whose brand has a strong visual identity and a lifestyle element to what they offer. If you’re a wellness coach, a life coach with a rich personal brand, or someone whose work is as much about how your clients live as what they achieve, Amelia Island gives you the space to show that.
The layout is generous with images, intentional with typography, and built to feel aspirational without feeling distant. It also has strong SEO foundations built in, which means your site keeps working for you in search long after launch day. SEO is just the process of helping Google understand what your site is about so it shows your page to the right people at the right time.
Templates vs Custom: What Does a Coach Actually Need?
Here’s my honest take, because I think it’s worth saying.
For most coaches, a strategically built template is genuinely the right choice. The templates in the Davey & Krista shop aren’t just pretty files. They’re built from real client projects, with page structures designed to convert, copy prompts that guide every section, and launch support included. The output looks and feels custom because the thinking behind it is.
Custom design makes sense when your business is at a level where you’re ready to invest significantly, or when you have very specific needs that go beyond what a template can offer. But if you’re building or relaunching your site right now, a great template gets you a site that books clients while you focus on doing your actual work. That’s a really good use of your time and your budget.
How to Set Your Coaching Site Up to Actually Book Calls
Having a beautiful site is step one. Making it work for you is step two. Here are a few things worth doing before you hit publish.
Let your services page sell, not just describe. The most common thing I see on coaching websites is a page that lists what’s included without explaining why it matters. Lead with the outcome your client experiences. What changes for them? What do they feel, have, or achieve? Start there, then walk them through the process.
Connect a scheduling tool directly to your site. A scheduling tool is something like a calendar link that lets someone book a call with you without any back-and-forth emails. The fewer steps between “I’m interested” and “I’ve booked a call,” the better. Dubsado integrates beautifully with Showit and handles your inquiry form, welcome email, and follow-up sequence all in one place. It’s one of those tools that makes your whole business feel more intentional overnight.
Build your email list from day one. Social media reach comes and goes. Your email list is yours. A simple free resource placed on your homepage and throughout your site captures the people who aren’t ready to book yet and keeps you connected to them until they are. Kit and Flodesk both integrate cleanly with Showit and are great options depending on your email strategy.
Think about SEO from the start. SEO, which stands for search engine optimization, is simply the process of helping Google understand what your site is about so it shows up when your ideal client is searching for help. Coaches who optimize their pages and blog consistently get found by people who are actively looking for exactly what they offer. Our Showit SEO Course walks through the whole process in a way that’s designed for people who want their site to show up without needing a technical background.
Ready to Find Your Template?
If you’ve been putting off your website because you weren’t sure where to start, I hope this helped make it feel a little more possible.
The right template is out there for you, and it doesn’t have to take months or cost a fortune to have something you’re genuinely proud of. Every Davey & Krista template comes with writing prompts, a launch checklist, and a walkthrough video so you’re never sitting there wondering what to do next.
Browse all our Showit templates for coaches here and find the one that feels like home.
And if you want someone to walk you through the whole build process step by step, The Launch Plan was made for exactly that. A focused weekend, a clear plan, and a live site on the other side. You’ve got this.
What should a coaching website include?
A coaching website needs clear positioning at the very top of your homepage, a section that explains your offer or program and why it matters, testimonials woven throughout the site, a visible way to book a call or reach out on every page, and a simple opt-in to capture email addresses from visitors who aren’t ready to book yet. Every Davey & Krista template is structured with all of these in mind.
How much do Showit templates for coaches cost?
Davey & Krista Showit templates typically range from around $149 to $750 depending on the template and the number of pages included. Each one comes with writing prompts, a launch checklist, and tutorial videos. Browse current pricing in the shop here.
Can I sell courses on a Showit site?
Yes. Showit integrates with tools like Kajabi, ThriveCart, and Shopify so you can sell courses, digital products, and programs directly from your site. The Palm Springs template even includes a dedicated long-form sales page for a course or program built right in.
Do Davey & Krista templates work for life and business coaches?
Absolutely. Palm Springs, Edisto, and Amelia Island are all strong fits for coaches across a wide range of niches. Every template is fully customizable in Showit, so you can make the colors, fonts, copy, and page structure completely your own.

Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.

VIEW THE COMMENTS
Add A Comment