Redefining Luxury Wedding Planning in Alaska
For Ayla Otto, wedding planner & founder of Events by Ayla, what began as a passion for people and celebration evolved into one of Alaska’s most sought-after wedding planning businesses. Based in the Mat-Su Valley and originally from Homer, Ayla serves couples throughout Alaska with full-service planning, coordination, and wedding design rooted in intention, detail, and personal connection.
But as her business grew, Ayla realized her online presence wasn’t keeping up with the high-end experience she delivered. She needed a website that mirrored her elevated services—modern, strategic, and stunning.
With a new Showit template from Davey & Krista, Ayla launched a rebranded site that not only reflected her style, but also helped her book more dream clients and grow her revenue by 20%.
In this post, Ayla shares:
- Why she decided to redesign her website
- What makes her new site a better fit for luxury clients
- The real results she’s seen in inquiries, bookings, and revenue
- Why she chose a Davey & Krista template for her rebrand
Let’s take a closer look at how a fresh digital presence transformed her brand—and her business.
A Fresh Look for a Growing Business
As a Certified International Event and Wedding Professional (and mom of three!), Ayla runs a tight ship. She knew her previous website didn’t reflect the level of detail and sophistication she brought to each celebration.
“Over the years, Events by Ayla has evolved into a full-service, luxury wedding planning business. I wanted my site to reflect that growth.”
With an elevated aesthetic and refined user experience, Ayla’s new website showcases the full scope of her services—wedding planning, coordination, and design—through elegant photography and intentional layout.
Designed to Reflect the Experience She Delivers
One of Ayla’s favorite features? The seamless integration of her work.
“The photos are so important because they capture the emotions, beauty, and details of each wedding. The new site lets these images shine.”
Not only does the site look beautiful on both desktop and mobile, but the flow also mirrors the client experience. Visitors can clearly explore services, see past work, and inquire with ease—all while soaking in the visual storytelling that sets Ayla’s brand apart.
Why She Chose a Davey & Krista Template
Ayla was drawn to Davey & Krista’s intentional approach to design—built to be both beautiful and high-converting.
“The templates are so user-friendly, and I loved how elevated and clean they looked. The design aligned perfectly with my brand—sophisticated, approachable, and modern.”
The template gave her the flexibility to customize without starting from scratch—and the strategic design foundation meant she didn’t have to figure everything out on her own.
Real Results: More Inquiries, Aligned Clients, and Higher Revenue
Since launching the new site, Events by Ayla has seen impressive results:
- 25% increase in full-service wedding bookings
- Higher inquiry volume, especially from high-budget clients
- 20% increase in overall revenue
- Clients booking faster and with more trust in the process
“It’s not just about more leads—it’s about the right leads. The new site attracts couples who value the elevated, hands-on experience I offer.”
Recommended Resources
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
VIEW THE COMMENTS
Add A Comment