The Website That Finally Matched Her Purpose
For Danielle Puckhaber of Lamp & Light Photography, photography has always been more than a business. It’s ministry. It’s connection. It’s making people feel seen and loved in every moment.
But as her business grew, her online presence lagged behind. The heart was there—but the website wasn’t.
“Photography is about more than taking beautiful photos—it’s about running a thriving business. I wanted a site that reflected that professionalism and supported the experience I want to give my clients.”
In this blog post, we’re unpacking how Danielle:
- Found a Showit template that felt like home
- Launched a refined site with ease and clarity
- Booked her highest-tier package within a week
- Used her new site to attract aligned, intentional clients
If you’re a creative whose work is rooted in purpose and faith—and you’re ready for your online presence to finally match your heart—this story is for you.
From Caregiver to Creative: A Journey of Service and Calling
Before she ever picked up a camera professionally, Danielle was already living a life of service—first as a nanny and household manager, then as a homeschooling mom of three. Photography became a natural extension of how she serves others: by capturing their most sacred, joyful, and tender moments.
“My passion lies in making people feel seen, loved, and cared for in every interaction.”
In 2021, she turned her passion into a business. And by 2024, she realized it was time to build a brand—and a website—that honored the same mission she lived out behind the lens.
Choosing the Right Template: Elegant, Minimal, On-Mission
Danielle knew she wanted a site that was:
- Clean and minimalist, but never cold
- Beautiful and refined, but not flashy
- Intentional, just like her work
When she discovered Davey & Krista’s Showit templates, it clicked.
“The homepage sets the tone beautifully. I also love the built-in FAQ—it saves time for both me and my clients. The layout is clean, effective, and totally on-brand.”
With help from her virtual assistant, she chose and customized a design that highlighted her values, elevated her client experience, and kept things easy to navigate. No fluff. Just a clear message and a strategic design.
The Results: Booked Out Packages in One Week
The impact? Immediate.
- Danielle launched her new site
- Inquiries began flowing in
- She booked both her highest-tier and mid-tier packages—within the first week
“2025 is shaping up to be incredible, and I couldn’t be more excited.”
More than leads or numbers, her new site gave her confidence. It provided peace of mind. And it allowed her to fully step into the next season of business with clarity and professionalism.
Her Advice for Other Creatives
“If you’re serious about growing your photography business—and you want a site that speaks to your heart and your professionalism—don’t hesitate. Davey and Krista templates are worth every penny.”
Danielle’s story proves that when your website reflects your mission, your business grows with purpose—and with the right clients.
Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.
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