Want to generate more leads and sales on your website?
Add a BDOW! pop-up.
This easy-to-create, highly targeted pop-up quickly earned us $10k on our website.
No, this is not a gimmicky, get-rich-quick hack.
Rather, it’s a strategic addition you can make to your website to generate quantifiable leads.
We created a video tutorial that explains in eight easy steps how to set up a BDOW! pop-up for your website and specific needs.
In this video, we created a pop-up form to target only new users who hadn’t subscribed before. We also customized it so that if someone had already seen the pop-up, it wouldn’t re-appear for quite some time.
Watch the video tutorial, and then take a look at the process and resources below.
What is a pop-up?
First things first, what is a pop-up? It is the small window or banner that often appears on your screen promoting a message as you scroll through a website, hence the term “pop-up.”
The main purpose of a pop-up is to capture the viewer’s attention and prompt an action. This action can be anything from a newsletter sign-up to a promo code opportunity.
Related: Our Favorite Type of Pop-ups
What is BDOW!?
In the company’s own words, BDOW! creates “high-converting, on-brand forms and pop-ups that look just as good as your website.”
BDOW! (formally Sumo) takes pop-ups to the next level and enables you to track conversion rate, revenue generation, views, performance, etc. all from one dashboard.
With 30,000+ active installs, BDOW! is one of the top pop-up tools in the design industry.
We love how much BDOW! allows business owners to get specific with targeting, provides vast customization, and results in powerful conversion.
Related: The Best Content Marketing Tools
8 Steps to Create a BDOW! Pop-up
1. Set Up a BDOW! Account
If you have not signed up for a BDOW! account yet, this is your first step. Create an account at bdow.com and save 50% on your first year using the code DAVEYANDKRISTA.
You will also need to install the BDOW! code on your website. This is easy, and you can follow the tutorial here: Install BDOW!
If you are using WooCommerce on your website, you need to sync the BDOW! plugin to WooCommerce.
Once you’ve done this, you’re ready to open BDOW! and start creating your new pop-up.
2. Create A New Campaign
Open your BDOW! Dashboard and click the Campaigns tab at the top. Then select the Create a New Campaign button.
Choose your campaign goal from the list provided. For this tutorial, we selected “Collect Emails” because lead generation is essential to client conversion.
Related: The Simple Formula for a High Converting Freebie
Then choose Pop-Up as your form type. (Note: BDOW! offers a variety of forms, including click-triggers, scroll boxes, and more)
Next, it’s time to choose your design. Scroll through the BDOW! predesigned pop-up templates and select one that provides the best starting point for your brand.
Don’t worry about finding a perfect fit, you’ll have ample opportunity to customize your design in the next step.
3. Customize Your Pop-Up Design
This is where the fun begins! You’ll notice two tabs on the top of your design, Subscribe and Success.
We’ll start on the Subscribe tab, where we customize the first part of your pop-up design.
Using the left toolbar, customize your pop-up design to match your brand colors. You can type your hex code directly into the color background box to have a perfect match.
Related: How to Choose the Perfect Colors for Your Brand
Everything in the pop-up editor is drag-and-drop, so you can easily change the text – editing font, size, placement, etc. – simply by moving your cursor. You can also add images to your pop-up!
Play around with the design until you find a combination you love. And remember: Brand consistency is important across all elements of your website, including pop-ups!
If you’d like to learn more about professional branding, read How to Elevate Your Brand.
4. Customize Your Coupon Code
Now, it’s time to customize the Success tab of your pop-up, which is where you create the coupon code.
First, use the left sidebar to change the size and color of your Success tab to match the size and color of your Subscribe tab. You may also want to customize the ‘close out X’ to match as well.
Using the left sidebar, click on your button and specify your Click Action. We recommend selecting Redirect to and then linking to your specific shop or page.
Use your cursor to click on the text box and type text to match your brand voice and provide clear direction. For example, our tutorial pop-up says Success! Shop the sites.
If you’d like to add a new text box or element, simply click on the Add New button at the top of your design. It will provide a drop-down menu with multiple options.
You will also want to change the fonts to match your brand. BDOW! has quite a few Google fonts available, making font selection easy.
Related: The Best Free Google Fonts
5. Add Your Discount
To add your discount code, click on the Add New button at the top of your design and select Discount Code from the drop-down menu.
If you already have discount codes, BDOW! will pull them for you. To create a new discount code, click the Create New button at the bottom. Fill in the name, discount percentage, dates, requirements, and additional details.
Click Save and then select that code to use in your pop-up.
6. Fine Tune the Visibility
Now that your pop-up is ready to go, it’s time to decide who sees your pop-up and when they see it!
Click the Next button on the bottom left sidebar of your screen. This will take you to a new page that shows visibility options. Adjust the visibility and timing to fit your particular needs – how frequently your pop-up appears, which pages of your website it appears on, who sees it, and more.
You can also add individuals who subscribe via your pop-up to a specific email list or group.
7. Connect to a Third Party Email Service
If you want to add pop-up subscribers to a specific email list or group, you need to connect to a third-party email service. BDOW! makes this connection a breeze, listing several different platforms, such as Kit, Flodesk, etc.
Related: Flodesk Email Templates
8. Publish + Enjoy More Leads
Hit publish! Once your BDOW! pop-up is installed on your site, sit back and enjoy as the leads and sales roll in.
Wrap Up
Creating a BDOW! pop-up for your website and specific needs is truly that simple. Pop-ups are one of our favorite ways to generate more leads and sales on our website, and hopefully, they are now your favorite, too.
Don’t forget you can save 50% on your first year of BDOW! using the code DAVEYANDKRISTA.
We’re here to help you take your business to the next level, so if you ever have a question, please don’t hesitate to message us on Instagram or send us an email.
VIEW THE COMMENTS
Add A Comment