Today on the podcast we’re joined by our good friend and fellow Davey + Krista designer, Sara Metzger. Sara has been on the team for nearly 5 years and she is the genius behind many of the custom brands we create. We’re walking you through the exact process we use to define aesthetics and ultimately create color palettes for our clients.
This episode is full of practical tips to streamline the process if you are…
- DIYing your own brand
- elavating your brand
- or a designer looking to offer a better experience for your client
If you want to watch us put these steps into practice, with the real client’s answers, head to this link.
More about Sara
Sara has been working as a graphic designer for 16+ years, 5 of which have been with Davey and Krista! She has a passion for anything design-related –from studio art to graphic + brand design to interiors. She is a wife and mom of three, currently residing outside of Annapolis, MD.

Krista is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. With over 15 years of branding and marketing experience, she helps business owners launch stunning websites without the tech overwhelm. Krista also teaches designers how to turn their creative skills into a thriving business—through templates, courses, and behind-the-scenes strategy. When she’s not designing, you’ll find her chasing sunshine, color palettes, and gluten-free pizza.
Explore website templates and free resources at daveyandkrista.com.


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