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How to Choose the Perfect Colors for your Brand

Brands that Book Show, Build Your Website & Brand

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Interview with Sara Metzger

"A lot of people remember color, that's what sticks with them when creating a brand; people think about the logo and the color. Yes, your brand is made up of much more than that but if you can focus on nailing down the direction of the feel these colors create, and what they represent, you have a really good foundation of creating a brand for yourself."

Today on the podcast we’re joined by our good friend and fellow Davey + Krista designer, Sara Metzger. Sara has been on the team for nearly 5 years and she is the genius behind many of the custom brands we create. We’re walking you through the exact process we use to define aesthetics and ultimately create color palettes for our clients.

This episode is full of practical tips to streamline the process if you are…

  • DIYing your own brand
  • elavating your brand
  • or a designer looking to offer a better experience for your client

If you want to watch us put these steps into practice, with the real client’s answers, head to this link.

More about Sara

Sara has been working as a graphic designer for 16+ years, 5 of which have been with Davey and Krista! She has a passion for anything design-related –from studio art to graphic + brand design to interiors. She is a wife and mom of three, currently residing outside of Annapolis, MD.

0:00 Intro
3:40 Where are some of the places you look for inspiration when starting this process?
4:57 When a client is doing a total brand revamp, where do you look in those instances?
6:26 How do you the information about where they shop?
9:08 Do you have any recent examples of a client avatar that stood out to you?
11:30 When going through the brand questionnaire, do you use Pinterest or Instagram to look at their visuals?
15:08 Once we have a good pool of images, what is the next step in the process?
18:12 Do you use any other color palette generators?
21:04 Are there some colors you always include?
24:23 Do you think someone who is not a designer could do this?

In this Episode

Brand Questionnaire tutorial
Adobe Color Generator
Adobe Illustrator

Resources

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