Seriously, it’s only two steps…
Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.
We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can do to get the most out of their content marketing efforts. We then review why lead generation is pivotal to the health of any business.
If you haven’t listened to our episode on lead generation (episode 173), you’ll want to check that one out as well.
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This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr
Find it quickly here (in the podcast):
0:00 Intro
6:19 Effective marketing has two steps
6:48 The two steps are being able to create helpful content and generating leads
10:27 Loosely put, the content is typically, youtube, blog posts, podcasts
12:41 Think through the kind of content that is helpful for your audience, then focus on distribution
13:09 Your marketing content should be free
13:36 Content marketing is the best way to demonstrate your competency and efficacy
14:29 People are looking for the best product and service for their needs
17:10 Don’t mistake the platform for the content
17:52 The spaghetti approach is another mistake we see people make
18:38 Sharing inconsistently on your chosen platform could drown out your message
20:25 Create a core piece of content every week
21:03 Relevancy is important for connecting to your ideal client
22:20 Focus on your ideal client and the customer journey
23:11 Take time to understand the customer journey
24:57 Are there other sources, besides a direct question from possible clients, that people can find questions for content?
26:27 Focus on the benefit of the content when sharing
27:24 To get the most out of your content, share it on a consistent basis
28:11 You should be able to answer the ‘so that’ question
29:57 Choose a platform and stick to it
30:37 Have a common theme in your content
30:58 Lead generation is important in order to have a consistent pipeline
Resources from the podcast:
Lead Generation (podcast and blog post)
The Liver King
Dave Ramsey
How to Plan Content Like a CMO (podcast and blog post)
Customer Journey Activity
Google Trends
Answer the Public
9 Ways to Get More Out of Your Content Marketing Efforts
How to Make Your Content More Shareable on Social Media
Power Words
Rank Math
Flodesk
Till Agency
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