I would say something that differentiates Black Friday and Cyber Monday is that there’s never a higher consumer anticipation to go out and buy stuff. People have their wallets out and people are ready to purchase stuff. Their credit cards are laying around their computer, so you know so they’re ready to purchase. So that’s where I think that really differentiates Black Friday and Cyber Monday from a Memorial Day sale.
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Introduction
Vanessa Kynes is back on the podcast today chatting with me about how to prepare for a Black Friday/Cyber Monday sale. We originally were going to stay focused on how to prepare your website for a Black Friday/Cyber Monday sale and we still chat about that, but we also talked broadly about running a successful Black Friday/Cyber Monday campaign. If you haven’t thought about Black Friday/Cyber Monday yet that’s ok, there’s still time to prepare but you’ve got to get moving. Also, this year we will be publishing an awesome Black Friday/Cyber Monday roundup that highlights some of our favorite website and digital marketing tools.
Find it Quickly
- 8:24 – Who should run a Black Friday/Cyber Monday sale?
- 11:31 – Should you introduce new products on Black Friday?
- 12:32 – What makes a Black Friday/Cyber Monday sale a steal?
- 15:49 – How do you prepare for a sale?
- 19:10 – When do you start running ads for your sale?
- 22:08 – The difference between a Black Friday & Cyber Monday sale.
- 24:14 – Tips for your Website during Black Friday/Cyber Monday.
- 26:49 – Email and SMS Marketing
- 32:23 – Key Takeaways for your Website
More about Vanessa
Vanessa is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses blossom by creating traffic-generating Pinterest strategies to increase their brand visibility, grow their email list, and make more sales. Juggling the demands of her own budding business with those of family and home, she specializes in efficient productivity, making the most out of every moment, and every pin! Hailing originally from the great state of Texas, she has lived in two foreign countries and enjoys traveling with her three sweet daughters and memory-seeking husband.
Website | Pinterest | Instagram | Facebook
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Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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