“Everyone has an ecosystem of vendors or clients that they can reach out to…”
Today’s episode is based on a blog post we released a few weeks ago about finding inquiries quickly. Vanessa Kynes joins me to help explore this topic and more fully develop this topic.—- From the original blog post…. One of the most common reasons people reach out to me for coaching is that their bookings aren’t where they want them to be. I often hear from people who are coming off a great year that they feel the current year is slower or that inquiries have dropped off, and they’re not sure whether or not potential clients can even find them. There’s a sense of panic that things are falling apart, and then overwhelm because it can be hard to know where to start correcting course. And that can be scary. Fortunately, there are a number of practical strategies people can employ to get things back on track. Much of this post assumes you’ve had work in the past. If you haven’t, and you’re just starting out, these tried-and-true strategies can still work, but they’ll likely take a little more time.
4:50 – How to know if you actually have an ‘inquiry problem.’
6:30 – What we use to track inquiries.
7:40 – Does the pricing dead zone exist?
9:20 – How to reach out with vendors you’ve worked with in the past.
12:47 – Building relationships with people you’d like to work with in the future.
15:20 – Encouraging former clients to refer you.
20:45 – Using gifts to elevate your client experience (and encourage referrals).
21:50 – The biggest mistake we see in people’s content strategy.
27:30 – When and where to invest in paid advertising.Resources Mentioned in the Episode:
- How to Blog a Wedding or Portrait Session (Tutorial)
- Free Inquiry Tracker – Use the form at the bottom of that post!
- Google Analytics
- Episode 37: Charity Maurer – Building a Luxury Brand
- Vanessa Kynes’ Pin Progress Course