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BTB Episode 87: How to Build Hype for a Website Launch

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Davey Jones and Vanessa Kynes

If you have something to offer the world, and you actually believe in that, then you need to be confident enough to tell people about that. You shouldn't come off as, “Yeah well, you know, this is just another photography offering, and I think I'm pretty good.” That's not the attitude you should have. If you have a product, if you have a service, and you're confident in it, then you need to exude that confidence onto others.


Today we are chatting about a topic that I’ve been wanting to tackle for quite some time now: how to build hype around a website launch, or really any launch for that matter. Vanessa Kynes joins me for the conversation and we cover a few do’s and don’ts, and then discuss 13 different tactics that you can use to amplify your next launch.

Website launches are a great opportunity to generate some buzz around your business. New websites often mark some big event. This might be the launch of a new business or an existing business making some sort of change like pivoting or launching a new product or service.

Whatever the reason for the launch of a new website, it can be an opportune time to build a new audience, re-engage your existing community, or get people excited about a new direction. There are so many different ways to do something bold and fun while people are watching and their curiosity is piqued.

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    Launching a new website is a lot of work. Stay organized and make the
    most of your launch using this checklist.

    3:57 – Intentionality is important
    5:24 – Don’t do a “coming soon” page
    6:10 – Soft Launch
    7:15 – Don’t rely too much on the launch
    9:50 – Tactic 1: Share with industry friends
    11:55 – Tactic 2: Show off pieces of it coming together
    14:14 – Tactic 3: Hosting a giveaway
    16:53 – Tactic 4: Giving insider’s special info
    19:55 – Tactic 5: Countdown calendar
    22:15—Tactic 6: Running ads to your new website
    23:50 – Tactic 7: Use video
    26:22 – Tactic 8: Create a special offer for participants
    29:25 – Tactic 9: Be bold on social media
    33:01 – Tactic 10: Work with sponsors
    35:12 – Tactic 11: When to launch your website
    37:12 – Tactic 12: Scavenger hunt
    40:33 – Tactic 13: Competition

    In this Episode

    How to Create Hype for a Website Launch blog post
    9 Things to Know BEFORE Launching a Website

    Resources

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      Meet Davey & Krista

      After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

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